Curious how a favourite family beach spot lost its charm? A single change made all the difference. It’s a powerful reminder of how subtle shifts can impact whether your best customers stay or abandon you. It doesn’t even have to be something you did wrong.. but rather something you stopped doing that you did before. Check out how small actions can keep your customers engaged or send them to your competitors.

When reaching out to attract leads for your business are you doing so by planting a big sign on you head and asking people to kick you because you look like a Jack ***?
Instead find out what the people you want to attract really need and want.. and then effectively communicate it.
It’s the topic of our upcoming 5 steps to stop competing on price series coming up.

“….Politics is Knowing when to pull the trigger” is the end of a quote from GodFather 3 in regards to finance but I’d argue it applies to business in general. In this case I show how a potential assassination can be leveraged in such a way that only Trump benefits and that is no accident. When you can follow an approach popularised by Ben Settle to build a world for your audience and customers.. you can have them do all sorts of things for you and enthusiastically too.