Don’t fall for emotional marketing tricks that make you feel good but end up costing you. We’ve all been there as business owners, so let’s stay grounded and protect our success.
Let’s share a reality check as business owners and shield our hard-earned success from those too-good-to-be-true pitches
Unveil the fascinating story of how Netflix went from a struggling DVD rental service to a global streaming giant. Explore how they shifted their strategy towards recurring revenue and original content and revolutionised the way we consume media. Gain valuable insights into the significance of adaptation and delivering value to customers
Flowers rank up there in terms of usefulness with diet coke in a McDonalds Super Duper Big Size meal. And it’s an expansive business to run with ridiculous margins unless you change the terms of the business with recurring revenue and a premium model. That is what H.Bloom did as you’ll see below.
Discover how a company executed a simple strategy to increase EBITDA margins to 40% and attract a big pay day for the business. Find out how your business can use what your customers want to achieve real success.
Sometimes business success comes down to implementing the wisdom that has come down through the ages – thousands of years. Following this one rule can help you capture the heart and soul of your customers, turn them into rabid fans, and so dramatically scale your business and capture an exit
Navigating buzzwords in business can be a challenge. In my latest reflection, I dig into the so-called “Brand Loyalty Crisis.” Is it a crisis, or is it just a distraction from the real issue – poor customer service? Let’s cut through the jargon and focus on what truly matters.
Providing a bad customer experience not only affects the business today or over the next week… it can destroy the value of what you built as an unfortunate restaurant taught me…
As you know, customer retention is key to long-term business success. In fact, it costs five times more to acquire a new customer than it does to retain an existing one. Here we outline some essential elements of a successful customer retention strategy.