Our Daily Blog

Business Value
George Sotiropoulos

That’s Insane

Ever been told you can’t bring a customer on board, or you can’t take the opportunity you dreamt about? If it’s from a non-business area of your company (such as the accountant or compliance) it’s worth pushing back 100% and having them give you a fully justifiable 100% reason why – and eliminating 100% risk so their jobs become easier is not a valid reason.

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Business Value
George Sotiropoulos

Is Your Highway For Growth Paved Or Potholed

Is your path of success a nice paved multi-lane highway, Freeway, Potholed Freeway, street, dirt path, or pile of garbage no one can get around? Here is the opportunity to turn lemons into lemonade and pave clear paths of growth for a future that can transform your life and one you would not have expected.

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Business Value
George Sotiropoulos

“I Don’t Want to Sell..”

Sometimes it’s best to hear directly from business owners on what it means to own a “sellable” business. I think you will find some of what my friend has to say inspiring.

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Dependency on Owner
George Sotiropoulos

Small Business Talking to Employees

Managing employees is a challenge, especially as businesses grow. It’s important to maintain good communication, productivity, and collaboration within the team. Thankfully, there are simple solutions that can help small business owners manage their employees with greater efficiency and success.

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Customer Experience
George Sotiropoulos

On a Scale of 0 to 10..

We have been talking about the purpose of business being creating customers who create customers. Here we show the math and the proof. What will it mean to your bottom line? What investment can you make that beats the return on providing an exceptional customer experience.
The exceptional experience gives you the growing and predictable revenue that makes scaling your business easier and better positions you to sell at your price and terms one day.

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Business Value
George Sotiropoulos

Customer Experience Q&A: Part 2- Answers

In part 2 are the answers to some common objections to investing in the Customer Experience.
I stress customer experience because it directly leads to driving up your Customer Lifetime Value, your profits, and the enjoyment of owning your business.

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Business Value
George Sotiropoulos

Customer Experience Q&A: Part 1 – Objections

Continuing with the Purpose of Business is to create customers who create customers.

An important aspect of that is investing your time, focus, and yes money to provide a superior customer experience.

For many business owners, they see customer service as an expense to be limited.. not as an investment like advertising or sales.

Some of the common objections are in this post… the answers in the next one ..

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Business Value
George Sotiropoulos

Driving Business through Referrals..

The purpose of business is to create customers who create customers.
To do so, you have to provide a superior experience. Are your customers making more customers for you?

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Customer Experience
George Sotiropoulos

The Purpose of Business

“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”

– Peter Drucker

Taking Peter’s quote I found an expansion of that in one of Dan Kennedy’s BS books. It’s the theme of this short story and my following 3-4 posts.

“The Purpose of Business is to Create Customers Who Create Customers.”

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Business Value
George Sotiropoulos

Grow Your Business, Not your Hours

Growing a business doesn’t always require more hours or resources; sometimes it just requires smarter strategies like automation, outsourcing, and delegation.
Automating to help make things more efficient at work. Outsourcing to free up your time to invest in more important activities, and delegating to utilise your staff better and take the stress off your back.

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Business Value
George Sotiropoulos

10x Your EBITDA – A True Story

Ever feel like you are a trapped in the trenches of a price war.

You don’t have to be.

Ron Holt shows the power of standing out, scaling up and ultimately selling at a premium.

By standing out he could charge what he wanted. That funded his growth which then made him attractive for a high premium offer.

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Business Value
George Sotiropoulos

Wokezis, Books and Business

Trolls beware! Don’t mess with my wife’s 20 years of experience as a teacher and senior leader in the British Curriculum.

When it comes to phonics, she has literally transformed hundreds of children from struggling readers to confident ones.

A reminder that when you’re choosing mentors or resources for your business, don’t be fooled by ideologues who preach without getting results.

Go for the real thing – those who take the time to get to know your unique situation and help you reach your goals

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Business Value
George Sotiropoulos

Work, Life and Profits

Working hard is great, but don’t forget to rest and rejuvenate too! Maintaining a good work/life balance can be a key to success.

Taking regular breaks to relax and unwind can help you mentally, physically and you’re your creativity – all of which are essential for growing your business.

So take some time off, let your mind and body recover – you’ll be glad you did.

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Business Value
George Sotiropoulos

Should They Trust You

People do business with those whom they like and trust. Do the following to help people feel comfortable trusting you and doing business with you.

When they trust you and you exceed their expectations, you gain repeat customers. The ones who will keep buying from you, referring you, and funding you to help your business grow.

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Business Value
George Sotiropoulos

Blessed are They That…

The Sermon on the Mount is one of the most famous and influential speeches in history. And if you look at it from a “business perspective”, it’s a masterpiece in showing the power of communicating benefit and transformation. In short, how to stand out from your competition and communicate it effectively.

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Business Value
George Sotiropoulos

Confused and Returned

Every try to assemble something when the instructions are pure ****. Best is EU purchases where the only instructions are in 15 different languages and they are warranty cards.
If instructions are included, often it’s written by engineers for other engineers and as useful as just telling us to ask the Cat how to put it together.

But here’s the thing.. purchases that do not get consumed get returned. So why deal with refunds because instructions are not clear. Start there and see what happens…

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Business Value
George Sotiropoulos

When Mr. Ed Crossed the Mob

Knowing your audience can be a force for good or evil.
For good so you can provide the solution that can change people’s lives into their hands.
For evil, like poor Mr Ed….

Regardless, knowing your audience makes it possible to scale your business because they are more likely to listen and buy from you.. that is if you know how and when to speak to them…

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Uncategorized
George Sotiropoulos

Win a $1 million Deal with $1 dollar Sushi Dinner?

Being successful in business is about understanding the core desires that drive your customers and providing solutions to fulfill them. We can learn a lot from two very different restaurants – one aimed at impressing clients for business deals, and another for throwing a 3 year old’s birthday – on how to create the right atmosphere, understand customer desires and price accordingly.

By doing this, you can outsmart your competitors and attract the customers you want and charge the prices you want. At the end of the day, it’s not about prices – it’s also about understanding and fulfilling customer desires.

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Business Value
George Sotiropoulos

Kuro Maguri Sushi with Sliders Please

This headline is ridiculous because pairing blue fin tuna sushi with sliders doesn’t have anything wrong with it logically, but rather awkward from an emotional aesthetic point of view.

it’s about atmosphere and how it reflects some of our deepest core desires.

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Scaling the Business
George Sotiropoulos

Stand Out

Ever wonder why you go to the restaurants you do?
Do you only go because you are hungry?
If that’s the case why go out and not just deliver?
What restaurant would you take a client to win a critical project?
How about 20 3-year-old children to a birthday party?
Pick the same place? If not.. why?

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Business Value
George Sotiropoulos

Discount from a Thief

Ever get a call from a company that only cares about price? it’s like a robber calling you to offer a discount on buying back what he just stole from your house.

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Business Value
George Sotiropoulos

When Budgeting is Just Plain Stupid

Budgets are necessary to control spending, but mindlessly following them is insane when it comes to scaling and growing your business beyond what the budget “allows”. You can be flexible and still grow smart as long as you look at key metrics for growth and allow them to supersede what some arbitratry budget measure says.

When and how do you balance growth while making sure you don’t go nuts on spend?

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Abstract Version of Mr. T.
Business Value
George Sotiropoulos

When I Threw “Mr. T” To The Mat

Have you ever felt really intimidated by an upcoming challenge? Like time I stepped onto a wrestling mat to face “Mr T.”* in the 1980s.

But then something amazing happened: when we got into the middle of the match, I realized he wasn’t so scary after all! In fact, if it hadn’t been for me being pysched out in the beginning and gave up points for nothing, I would have won.

This experience taught me an important lesson: don’t judge a situation by its cover. You never know what lies underneath. So be confident in yourself and take that leap of faith—you may surprise yourself!

*(P.S. It wasn’t the real Mr. T just in case you were wondering…)

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artistic rendition of the 46 defense sack
Dependency on Owner
George Sotiropoulos

The 46

As I posted this article on my Linkedin profile, I saw the date 26 January. It’s a coincidence, but it’s extremely relevant (and I’ll explain shortly).

Growing up in Chicago in the 1980s we witnessed one of the best NFL defenses to ever be on a field. It caputed a whole city and people went crazy.. even waiting in hundreds of thousands in 20 below zero to welcome them back after a championships.

Why do I bring them up? Because it’s a cautionary tale. How a system that brings you to the heights can also fail you when it outlives its time.

Like in business, and the system you used to launch can now destroy the value you built ..

As for the date? 26 January 1986 was the date they won the Super Bowl..

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Business Value
George Sotiropoulos

Are you Ready to Fall in Love with your Business Again?

Is your business starting to feel more like a scene from Fatal Attraction than something that will help you achieve your dreams?
Time to rethink the relationship.
Dive into how to break free from business burnout and transform it into something you love again—minus boiling Roger Rabbit.
Ready to make your business your favourite partner again?

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guy in a cluttered office with papers everywhere showing overworked business owner
Business Value
George Sotiropoulos

Where are the Buyers for my Business – Part 2

Where are the buyers for your incredible business? Many owners ask, but the answer isn’t always what they expect. Often, buyers are interested—just not in the business as it stands today.
Here we talk about another common issue that can mean the difference between millions and nothing.
And it comes down to a simple question you can ask yourself …
Which I mention in the article.
Stay tuned for how to make your business truly irresistible. The opportunity of a lifetime might be closer than you think

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man in shirt and tie looking confused
Business Value
George Sotiropoulos

Where are the Buyers for my Business?

Where are the buyers for your incredible business? Many owners ask, but the answer isn’t always what they expect. Often, buyers are interested—just not in the business as it stands today.
There’s one area, 100% under your control, that can mean the difference between millions and nothing.
What is it? I’ll reveal more soon.
Stay tuned for how to make your business truly irresistible. The opportunity of a lifetime might be closer than you think

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Successful business couple at a taverna with man grey hair and beard and woman attractive.
Business Value
George Sotiropoulos

He’s “Retired” with a Thriving Business

He’s not retired—he’s free. A business owner who travels extensively, pursues opportunities, and doesn’t need to be in the office to keep growing. How did he achieve this? It wasn’t luck or wealth.
He took a critical first step to turn his business into his greatest asset. Curious about how you can do it and what that first step looks like for you?…

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Business man looking lost sitting at a food stand in middle of desert
Uncategorized
George Sotiropoulos

Is Being Human Slowing Your Business?

Last night, my heart stopped as I saw our empty parking spot. It was 8:30 pm—where could my wife and kids be? No answer on her phone. Panic set in… Did they rush to the hospital? Then, I realised…
What does this have to do with your business? Everything. It’s a lesson in how distraction and inconsistency can cost you more than just embarrassment and what you can put in place to minimise it – and make your business much more valuable.

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woman on the beach in front of a full moon at midnight
Business Value
George Sotiropoulos

Business Owners: Can You Take the Weekend Off?

Are you taking this weekend off, or is your business taking over… again?
If the idea of unplugging for even two days seems impossible, you might be running a business that’s actually running you.
A business that can’t survive without you is more of a liability than an asset.
Ready for a change? Discover how to reclaim your time and increase your business’s value.
Read on, and click the link inside

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man in expensive suit begging for money
Business Value
George Sotiropoulos

Why Your Business Might Be Worth Less Than Your Morning Coffee

Is your business worth less than your morning coffee?
It’s not a joke—it’s a wake-up call. Many business owners think they’re building a goldmine, only to find out their business isn’t worth what they thought.
Want to know if you’re on the right track? I’m sharing how to avoid wasting time and money.
See more inside

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surfer under a huge wave
Business Value
George Sotiropoulos

The $10 Million Business Loss

Imagine waking up to a knock on the door that changes everything. A sudden tragedy, a business in chaos, and a once-secure future crumbling. One family learned the hard way what happens when a business isn’t a true asset.
Could your business survive 90 days without you? If not, its value might be shockingly low. Discover how to secure your legacy before it’s too late…

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