Listening to your customers isn’t just about hearing their words—it’s about understanding their hearts. I created a quick infographic distilling the essence of customer listening into action into 5 clear steps.
A true story of a business owner who lost a $21 million dollar offer because he “took his eyes off the ball” and didn’t have a business that was sellable when someone wanted to buy it.
Often, terms like “culture” and “growth” are thrown around in the business world as buzzwords. But let’s get real here; culture isn’t just a buzzword. It has solid consequences that can result in lost potential.
For example, in this article I show an example of two cultures in one membership subscription organisation trying to put together an event between the two groups.
But when rigidity overshadows flexibility, a valuable chance slips away for one of the groups.
For business leaders, this highlights the importance of trust and delegation. Are our cultural norms holding us back? Delve deeper to understand the true impact of culture on growth.
Out of the mouths of babes…
Sometimes it’s a lovely insight like I experienced last night and which you can use to dominate your niche and have people only want to do business with you.
Attended an exhibition full of visionaries, but the roundtable discussion reminded me: don’t play it safe to the point of boredom. In business marketing, avoid clichés and truly engage your audience by being genuine and innovative – and yes controversial when appropriate. That’s why it’s all about the real conversations and finding real solutions at our Owner’s table..
Most people do not know how to sell and then there is the Networking Robot. He is in a class by himself. If I hadn’t experienced him in real life I would think he was a cartoon or a boogey man to scare business owners with. Alas, he is real.. and he’s looking to find you at a networking event.
You become who you hang out with. It’s almost a law from the playground to the boardroom. And in any group you join.. it’s in the actions where you see the real value or lack of they provide. And time is too valuable to waste in a group that at best keeps you stuck but at worse sinks you into the swamp.
Watching my eldest daughter taunt my youngest until she bellowed a frightening howl that silenced a restaurant highlighted what we face in a noisy market. Lot’s of big promises and the waving of amazing rewards in front of our faces to make us want badlty what they are selling. Unfortunately, like spoiled brats everywhere, they do not have the ability to deliver on the big promise to us.