Yesterday’s workshop was a game-changer for those looking to master pricing strategies and accelerate business growth. Missed it? Let me share three key takeaways that are revolutionising the way we think about pricing:

𝗜𝗺𝗽𝗮𝗰𝘁-𝗕𝗮𝘀𝗲𝗱 𝗣𝗿𝗶𝗰𝗶𝗻𝗴: It’s not about the cost of delivery or hours worked but charging for the transformative value your service provides. This approach significantly boosts sales and positions your business as a pivotal part of your customer’s success.

𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗖𝗵𝗼𝗶𝗰𝗲 𝗶𝗻 𝗢𝗳𝗳𝗲𝗿𝘀: Presenting clients with options, especially using Susan’s “magic number”, not only empowers them but also increases the appeal and satisfaction of your service.

𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗮𝘀 𝗮 𝗟𝗮𝗻𝗴𝘂𝗮𝗴𝗲: What your prices say about your business matters. Proper pricing strategies can dramatically influence client perception and make your offers irresistible.

Implementing these strategies, Susan’s clients see remarkable results, converting proposals at an 80-85% rate and enjoying peace of mind in their business operations.

Don’t miss out on our next workshop for more transformative insights!

Ever faced a client demanding you justify a price increase?

Sally did, and instead of listing her qualifications or how hard she worked, she highlighted the tangible impact of her services:

“In our last 3 years together, you’ve doubled your revenues, thanks to my solutions. If we are to continue, this is the fee you’ll invest.”

This shift in approach, inspired by Susan Triver’s Impact Based Pricing, emphasises value over credentials. It’s a game-changer, enabling business owners to convert 80-85% of proposals.

Learn this principle at our Online Pricing Mastery and Business Acceleration Mastermind. Don’t miss out, especially if you’re in knowledge-based services.

Ever faced the frustration of crafting detailed business proposals only to be met with silence or unreasonable discount requests?

Samantha’s experience, likening it to preparing a gourmet meal only to be asked to price it as a bag of Doritoes, resonates with many of us.

It’s a common challenge that often leads to questioning our pricing strategies.

This struggle inspired a quest for a solution, leading to the creation of an innovative mastermind session focused on Impact Based Pricing with Susan Trivers.

With clients converting up to 85% of proposals into engagements, it’s a game-changer for anyone looking to elevate their pricing strategy and ensure their services are rightly valued. Ready to transform your approach and minimize those frustrating encounters? Discover how.

Ever get sick and tired of being told “how expensive you are?”

Do you stress about the latest offer your competitors are doing..

I was too until I designed my business so blackmail and discount threats would have no more effect.

Come check out our pricing mastermind on 6 February and free yourself from the Discount Zombies and Price Pythons out there..

Is your growth strategy similar to a night after an Ouzo Fest? Find out by reading this post…

How do you look to grow your profits? If you are like most business owners, the first answer that comes to mind is find new customers.

But that is like deciding to scale a mountain by coming up the back side over sharp rocks and deadly drops instead of walking up a paved path.

The paved path? Pricing Optimisation.

Our 6 February workshop will delve into a powerful strategy: Impact Based Pricing. Susan Trivers, a renowned Pricing Strategist, has guided clients to win over $72 billion in 20 years. Learn how aligning pricing with the impact you deliver can transform your business.

Join us to discover how effective pricing can be your direct line to success.

As a Business owner, have you ever faced the baffling scenario where customers undervalue your premium services?

I share in this post how my wife, an expert in transforming young struggling readers into confident ones, faced a surprising challenge. Her vast experience was being compared to budget services – much like valuing a child’s future education on par with shopping for a handbag!

This story isn’t just about education; it’s a powerful lesson for all businesses. How do we ensure our clients recognize the true value of our services and don’t just see us as another commodity?

Read the post and reflect on your current pricing strategies.

Discover why it’s crucial to communicate the true worth of your offerings and escape the “commodity swamp.”