The Numbers is something every Business Owner owns 100% but which is often pushed away or neglected. That only only affects a future sale but the PNL and cash you put in your pocket today.
Michael Jordan’s experience in the NBA is a great lesson for entrepreneurs on the struggles that come from trying to be a 1 man team and the rewards of employing a system that allow you to dominate and accomplish your goals and misson.
It’s funny how often governments wrap up initiatives by claiming a benefit to something everyone supports so that no one dares oppose the absurdity of what they are proposing. Wales is following this rulebook for a drive like a turtle law. In business, it’s often used to manipulate us – especially business owners. Stay aware and empower yourself to set the parameters when someone tries to pitch or sell you something.
The late Jim Camp who was a master negotiator always taught the importance of knowing your mission and purpose and being able to live in someone else’s shoes when in talks. He stressed the importance of building a vision as the opening quote shows here and the business lesson it can provide.
Some customers can sense a business owner is desperate to sell whatever he offers and they take advantage by demanding unreasonable discounts or making false promises of big riches beyond the horizon – if only they cut them a deal today. Learn how to avoid these zombies and put your business on a strong and sustainable growth path.
Avoid Prospects who demand unwarranted discounts as some sort of personal entitlement for them. It’s essential to differentiate between genuine requests and those who seek to undervalue your worth. Don’t let “Discount Zombies” haunt you.
As we become experts in what we do we can fall into a common trap. Treating prospects and customers as children because they are not a proficient in whatever niche we specialise. It can drive away lots of good customers…
Many business owners take the shortcut and use their tax description to describe to prospects what they do. That ends up commoditising them, opening them to the “google slap” (where prospects go on google and find thousands of others who do the same thing for cheaper) and putting them at the mercy of price wars and bad attitude clients. See how one conversation changed my client from this fate to something much better…