When you understand why people buy at a core level and tailor your solutions to address that desire, you gain the freedom to charge the right price and capture the value you provide through the transformation you deliver. So why do people buy fire alarms? I talk about in this video clip. Why do they buy from you?
Say No to the “Pricing Pimps”.
All they try to do is spam you on Cheap prices but quality wins in the long run. As business owners, our goal isn’t to attract customers only concerned about cost – it’s to serve those who value the transformation we provide.
That’s why I’m excited to share more soon about my upcoming Pricing Mastery and Business Acceleration Advisory session planned for December 5th. In just 90 minutes, you’ll gain the knowledge and tools to price your services for maximum impact.
Let’s leave the Pricing Pimps behind and build businesses that change lives! Who’s with me?
The shock replacement of a baseball team’s manager out of the blue reinforced a lesson that we can take to heart. Just like a team’s wins and losses affect the experience of their fans or customers, so does your daily interaction (or non interaction) with your clients. If your customer’s experience isn’t superior they can fire you as quickly as this poor baseball manager.
Besides staffing, acquiring customers can often be your biggest or one of your biggest expenses. Imagine you could do it for free? And pick up
Listening to your customers isn’t just about hearing their words—it’s about understanding their hearts. I created a quick infographic distilling the essence of customer listening into action into 5 clear steps.
A true story of a business owner who lost a $21 million dollar offer because he “took his eyes off the ball” and didn’t have a business that was sellable when someone wanted to buy it.
Often, terms like “culture” and “growth” are thrown around in the business world as buzzwords. But let’s get real here; culture isn’t just a buzzword. It has solid consequences that can result in lost potential.
For example, in this article I show an example of two cultures in one membership subscription organisation trying to put together an event between the two groups.
But when rigidity overshadows flexibility, a valuable chance slips away for one of the groups.
For business leaders, this highlights the importance of trust and delegation. Are our cultural norms holding us back? Delve deeper to understand the true impact of culture on growth.
Out of the mouths of babes…
Sometimes it’s a lovely insight like I experienced last night and which you can use to dominate your niche and have people only want to do business with you.