Have you ever thought about the end goal of your business journey and the progress you’re making towards achieving it? More crucially, are you enjoying each step along the way?
Do you want to know how to do so?
Check out this article and how one business owner took a potential calamity and still ensured he could not only survive but thrive.
This week’s focus on sales choreography really dove into the essence of the authentic experience we provide our customers. Which is key to standing out and having success.
So we need to ask ourselves if our interactions are genuine or leave people with a suspicious or sour taste in their mouths – or even worse, no taste at all.
The real value lies not in trendy domain suffixes but in the trustworthiness and quality of the offerings.
As Dr. Vito showed, authenticity not only allows pricing freedom, but also drives referrals and attracts profitable customers. It transforms ordinary transactions into memorable experiences, making customers eager to choose you, despite cheaper options.
Read on to find out more..
Remember the dot-com craze of the late ’90s? Well, history’s repeating itself with the .ai domain rush. Anguilla, a small territory, is set to boost its GDP by 10% or $30M, thanks to owning the .ai suffix.
Companies are scrambling to get a piece of the AI pie, but here’s the catch: simply adding .ai to your brand doesn’t elevate your customer experience or the value you deliver. It’s like putting lipstick on a pig.
Real value lies in authenticity, something Perry Marshall emphasized in our recent Titans Xcelerator Mastermind session. In an era of deep fakes and mass commoditization, people crave genuine experiences.
Just look at concert ticket prices soaring while music becomes virtually free. It’s not just about the product; it’s about the authentic experience. So, what’s your take on this? Are we focusing too much on gimmicks rather than genuine value?
Today I contrast another real life experience at a Vet that was completely opposite the positive experience with Dr. Vito. In this instance, there were red flags literallty crawling around before I gave the vaccine to the dog. I didn’t heed them and it ended up becoming an emergency situation. Needless to say, I’ve never gone back there and have told several others my experience (from which they shared awful similar ones).
Have Zero tolerance for any ticks in your business. They will suck the blood and profits out of your business.
Here is detailed a step by step breakout of the excellent experience I received taking my dog to the Vet.
Vito the vet was not only a good vet but also businessman who understood the power of providing an exceptional experience to whoever walks into his establishment.
It was “Sales Choreography” at its finest.
Ever wondered if there was a magic way to increase the conversion of visitors to customers? Well there is no magic pill but there is the concept of “Sales Choreography”. That is our theme this week as you will discover what makes people turn into customers without having to be sold to…
Ever wondered what makes your business irresistibly attractive to investors?
We spoke about it this week: robust risk management (remember Stratfor’s cybersecurity breach?), clear growth prospects (think Microsoft-LinkedIn acquisition), transferability (consider OpenAI’s near-collapse), and comprehensive documentation (a $4M deal lost due to lack of it). These aren’t just nice-to-haves, they’re non-negotiables.
As you ponder these insights, ask yourself: How can I boost these aspects of my business? If you’re ready to stop guessing and start scaling, join our Mastermind today. Whether you’re in Dubai or elsewhere, we’re here to help you discover your business’s hidden potential.
A foundation in a building needs to be solid, reliable, and well-structured. The same applies to your business.
A client of ours was on the brink of securing an investment deal that exceeded her expectations by $1.75 million. The catch? Find out and what it cost her..