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why cold email and promise how good you are technically and then have a No Reply email? I’ll mention why some do that in this very brief post.
Yesterday’s workshop was a game-changer for those looking to master pricing strategies and accelerate business growth. Missed it? Let me share three key takeaways that are revolutionising the way we think about pricing:
𝗜𝗺𝗽𝗮𝗰𝘁-𝗕𝗮𝘀𝗲𝗱 𝗣𝗿𝗶𝗰𝗶𝗻𝗴: It’s not about the cost of delivery or hours worked but charging for the transformative value your service provides. This approach significantly boosts sales and positions your business as a pivotal part of your customer’s success.
𝗧𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗖𝗵𝗼𝗶𝗰𝗲 𝗶𝗻 𝗢𝗳𝗳𝗲𝗿𝘀: Presenting clients with options, especially using Susan’s “magic number”, not only empowers them but also increases the appeal and satisfaction of your service.
𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗮𝘀 𝗮 𝗟𝗮𝗻𝗴𝘂𝗮𝗴𝗲: What your prices say about your business matters. Proper pricing strategies can dramatically influence client perception and make your offers irresistible.
Implementing these strategies, Susan’s clients see remarkable results, converting proposals at an 80-85% rate and enjoying peace of mind in their business operations.
Don’t miss out on our next workshop for more transformative insights!
Ever faced a client demanding you justify a price increase?
Sally did, and instead of listing her qualifications or how hard she worked, she highlighted the tangible impact of her services:
“In our last 3 years together, you’ve doubled your revenues, thanks to my solutions. If we are to continue, this is the fee you’ll invest.”
This shift in approach, inspired by Susan Triver’s Impact Based Pricing, emphasises value over credentials. It’s a game-changer, enabling business owners to convert 80-85% of proposals.
Learn this principle at our Online Pricing Mastery and Business Acceleration Mastermind. Don’t miss out, especially if you’re in knowledge-based services.
Ever faced the frustration of crafting detailed business proposals only to be met with silence or unreasonable discount requests?
Samantha’s experience, likening it to preparing a gourmet meal only to be asked to price it as a bag of Doritoes, resonates with many of us.
It’s a common challenge that often leads to questioning our pricing strategies.
This struggle inspired a quest for a solution, leading to the creation of an innovative mastermind session focused on Impact Based Pricing with Susan Trivers.
With clients converting up to 85% of proposals into engagements, it’s a game-changer for anyone looking to elevate their pricing strategy and ensure their services are rightly valued. Ready to transform your approach and minimize those frustrating encounters? Discover how.
Ever get sick and tired of being told “how expensive you are?”
Do you stress about the latest offer your competitors are doing..
I was too until I designed my business so blackmail and discount threats would have no more effect.
Come check out our pricing mastermind on 6 February and free yourself from the Discount Zombies and Price Pythons out there..
Is your growth strategy similar to a night after an Ouzo Fest? Find out by reading this post…
How do you look to grow your profits? If you are like most business owners, the first answer that comes to mind is find new customers.
But that is like deciding to scale a mountain by coming up the back side over sharp rocks and deadly drops instead of walking up a paved path.
The paved path? Pricing Optimisation.
Our 6 February workshop will delve into a powerful strategy: Impact Based Pricing. Susan Trivers, a renowned Pricing Strategist, has guided clients to win over $72 billion in 20 years. Learn how aligning pricing with the impact you deliver can transform your business.
Join us to discover how effective pricing can be your direct line to success.
Putting together an effective pricing strategy is a common struggle for many entrepreneurs. But the stakes are enormous as pricing determines how fast and far you can grow – or if you will at all.
That’s why I’m excited to share something that could transform how you approach your pricing.
Next Tuesday is our Pricing Mastery and Business Acceleration Workshop which talks about effective pricing and introduces Impact Based Pricing for Business Service Professionals. I’ve crafted an in-depth letter to discuss the workshop – including ‘3 Growth Killing Profit Destroying Pricing Sins’ and as well as strategies that have helped businesses secure over $72 billion in revenue in the last 20 years.
Read more to unlock the secrets of effective pricing.
Say goodbye to under-charging and hello to financial freedom.
As a Business owner, have you ever faced the baffling scenario where customers undervalue your premium services?
I share in this post how my wife, an expert in transforming young struggling readers into confident ones, faced a surprising challenge. Her vast experience was being compared to budget services – much like valuing a child’s future education on par with shopping for a handbag!
This story isn’t just about education; it’s a powerful lesson for all businesses. How do we ensure our clients recognize the true value of our services and don’t just see us as another commodity?
Read the post and reflect on your current pricing strategies.
Discover why it’s crucial to communicate the true worth of your offerings and escape the “commodity swamp.”
Highlights from the launch of the Profit and Dine Mastermind
Read and find out how our Mastermind is the board of advisors you were looking to find…
read on to find out the lesson as to why inviting competitors to a beach party was not such a bad idea….
One of my favourite experiences in my previous career in FX brokerage was during the financial and Dubai debt crisis when we were starting out and had to get ourselves noticed. We threw a massive beach bash, even inviting competitors. Our boss thought we were insane. Maybe – but what unfolded next was even more surprising. Read on to find out..
Discover the power and pitfalls of delegation through Jake’s cautionary journey from thrill-seeking skydiver to responsible business owner to tragic delegation. Jake learned the hard way that delegating tasks requires more than just handing over responsibilities. Read his story here:
In the Film Any Given Sunday there is a scene where the Offensive Linemen refuse to block for the Quarterback and he gets slammed and beaten pretty bad on the field. This lack of protection is often felt by business owners who have to go it alone. Well there is a solution to that problem which we discuss in the article.
Read inside Mark’s amazing journey from unappreciated corporate consultant to a trailblazer who learned to know his worth and make a difference. His story emphasises the importance of demanding fair compensation for one’s contributions.
Check out Mark’s transformation and find out how to improve your professional value in our latest article and workshop.
It’s a great read for anyone looking to get paid what they really deserve.
How can receiving a parking ticket be perfect timing? When you just gave a workshop on differentiation and it comes in as a concrete example of what not to do. Read on to find out more
Dating is in many ways like business. To attract who you want to attract you have to have the unique aspects they are attracted to. Trying to fake it to attract them will set you up for failure. Developing and communicating what makes you unique will attract those who value you and eventually you will find what you have been looking for…
Quick recap of an action packed week with lessons and experiences in robust networking. Read on to find the exciting opportunities to grow your business by learning and interacting with other like minded business owners through Sophiall.
Imagine you’re on holiday, cruising in a rented electric car. The thrill of the drive is slightly dampened by the need to stop every other day for an hour or more at a charging station.
This constant detour, necessary to ensure enough battery for your trips, becomes a significant time eater. This scenario mirrors a common issue in business: undercharging.
Much like the frequent stops to recharge the car, businesses that don’t price their services correctly often find themselves having to ‘recharge’ through seeking additional funding or implementing cost-cutting measures, leading to wasted time and resources.
Read on to see how proper pricing is as crucial to your business as a full battery is to an electric car journey.
Being an entrepreneur can feel like you’re exploring unknown territory.
Imagine having a group of fellow business owners, sort of a board of advisors who can help you navigate the journey, avoid pitfalls and accelerate your growth with lessons from their experience.
These are called Masterminds and Sophiall is launching its own. Read to find out more.
Networking isn’t just a skill; it’s the lifeline of business growth. Our latest article dives into why building and nurturing connections is crucial for success. 🚀
Visibility: Stay at the forefront of your industry through regular networking. Being seen and remembered opens doors to new opportunities.
Knowledge Exchange: Tap into a wealth of insights and innovative ideas from your network.
Collaboration: Forge partnerships that expand your reach and enhance your offerings.
Community: Build a supportive ecosystem that shares in your journey.
A last minute business meeting highlights the lesson of needing to know how much your business is worth today and the clarity to make your decisions on how you want to proceed in 2024 much more powerful and effective.
My client in this case went from obsessing about scraps from a table to building her own banquet and driving any decision for her business on her timing and her terms.
Now she can truly unlock her potential for 2024.
It’s funny to hear Midwesterners complain about a winter that is too mild and yet it shows some people can never be satisfied. Just like some customers are never satisfied and so it’s better to repel them and attract the ones that are not only satisfied, but excited to do business with you. Sounds simple and yet many of us fall into the trap of dancing to some whiner’s tune. For 2024 let your competitors dance with them and keep yourself busy with growing and making your business more valuable.
An overlooked key to building and growing a successful business is learning from what others witnessed or experienced as they grew theirs – and sharing the insights. Our new Sophiall Monthly Mastermind is all about helping you build a “Board of Advisors” or Witnesses around you to help you grow faster and avoid expensive and time wasting mistakes.
Many people are making serious new years resolutions which often end up in the dream or one day column. We are launcing our What are your Wroth Pricing workship on 17 January so you can walk away and implement changes right away to drive up your profits, the value of your business and the freedom and control over your own life.
How do you know if you are keen on growth… well it’s not responding to the clown I mention in this short article. One way is by investing in your business and yourself through a group led mastermind like the Roadblock Advisory Session we are starting 15 January. Details are inside the post.
The 2024 US election season is upon us. It’s a rollercoaster in the Republican camp, with candidates vying to be Trump’s runner-up. But here’s the twist: it’s not just political drama; it’s a lesson in business authenticity and differentiation.
Read how political mistakes that sink a candidate can also be business mistakes that hamper or sink a business. In this article we are talking authentic messages which offers valuable insights for entrepreneurs and political buffs alike. Read on and lets see how authenticity and business strategy resonate with each other
As we look forward to 2024 here is a promotion for upcoming series..
The most beautiful Christmas Experiences are the most authentic. The same holds true for how you value and communicate your business. Authenticity resonates…. trying to be liked by everyone can put you in a ditch..
I had drinks with my client the other week. He runs an eight-figure company. He doesn’t go to the office anymore. Takes his daughters to
Two businesses. Same profit. Different value. One was chaotic — late invoices, key clients dependent on the owner, constant fires. The other? Calm. Systemised. Predictable.
Could your business survive 90 days without you? Take some time to think about it… If not, how about 60 Days…. Or 30 Days…. Or
Tim Ferris – 4 hour work week, and Emyth are great reads but they are often misunderstood. Many business owners read them and think they
If so… there were much easier ways to do that… Such as volunteering at the local neighbourhood sweat shop. Or digging a swimming pool in
The first time I ever really delegated something important…it blew up in my face. The client wasn’t happy.The delivery was off.And the person I trusted
Yesterday, we talked about what happens when the best salesperson becomes the worst manager. He was a star broker. The kind of guy who could
He could sell ice to Eskimos.Charm, wit, energy — the full package.Every deal closed felt like a solo act. And when his company needed a