Ever wonder how a 20-year-old brand could disappear in an instant? I recently received an email that shows just how quickly things can unravel with one careless move. It’s a stark reminder of the dangers lurking in plain sight. Sometimes, all it takes is a single ill-advised shortcut to undo years of hard work.
Ever try selling a cure to someone who isn’t sick? It’s frustrating, isn’t it? Too often, entrepreneurs waste time pitching solutions to those who don’t need them. The key is finding the right audience—those who truly need and want what you offer. Last week in Dubai, I witnessed a perfect example of this mistake. Want to avoid it? Discover more in my free 5-part series.
A major deal in the wine industry once hinged on a single question: “What am I really buying?”
The answer wasn’t what you’d expect. It wasn’t vineyards, trucks, or facilities—it was something far less tangible, yet infinitely more valuable.
What could it be?
The story behind this unexpected acquisition holds a key lesson for every business owner.
What’s the one challenge most business owners tackle with the wrong tools? It’s not what you might think. Many pour time and money into one thing, while overlooking another that could transform their business.
Ever feel like you’re using a herring when you need a power saw?
Ever wondered what happens when a seemingly perfect deal suddenly unravels? I recently heard a story that might make you rethink your business strategy. An 8-figure offer, a smooth process… until the unexpected happened. It’s a reminder that every day in business brings you closer to an exit—planned or unplanned. Curious to know what went wrong? Dive into the full story to learn more.
Choosing the right team can make or break a deal. I helped a 70-year-old business owner secure a much higher offer for her company—everything was on track. But then, a critical mistake was made that nearly cost her everything. Ever wonder how one “affordable” choice could lead to a million-dollar disaster? This story will make you rethink the true costs of who you hire and what you might actually be doing when you choose “affordable” hires.
Don’t try to be everything to everyone. I recently met an entrepreneur who promised to handle every aspect of marketing. The result? People tuned out. She quickly pivoted careers. The lesson? Focus on excelling in one area, meeting your audience where they are, and delivering what they truly need. That’s how you attract and keep customers. Want to master this? Join our free course to learn how a 60-year-old marketing secret can transform your business.
In business, systems and processes are essential, but they must reflect your values and customer experience. A friend of mine recently encountered a situation where an abrasive negotiator who lacked connection and cultural understanding, disrupted the negotiation. The lesson? Poorly executed systems can harm relationships and outcomes. As a business owner, ensure your processes align with how you want to engage with others, leading to loyalty, predictability, and ultimately peace of mind.
Did you know every day you own your business brings you one day closer to an exit – and often it can be unexpected and sooner than you imagined. So every decision you make is an exit decision – building up or destroying what you are working so hard on.
You can’t control 100% when you exit but you can control being prepared so that you and your family can benefit from what you built whether it’s planned or unplanned (think death, disability, divorce, disease, debt, etc.).
Are you creating or burning you wealth today?
When David and his wife faced hard times with their business, they were struggling to keep afloat without spending more money. Eighteen months later, they achieved a remarkable 30% growth rate without any extra advertising costs. Discover how they transformed their business by focusing on what made them successful in the first place and cutting out distractions. Learn their strategy and find out how you can do the same for your business
Losing the person who did my hair personaly for 13 years was a small sacrifice to make to ensure he has the freedom in his business to be able to let the Dubai business run on auto pilot so he can personally be based in Thailand with his family.
Today marks my 10th wedding anniversary in Greece—a day that revealed a surprising truth. I was eager to impress someone important, hoping for approval. But things didn’t go as planned. An empty table, a missing card, and a powerful lesson emerged from that night. It applies to how we run our business and a better way to grow our business. Click to find out what happened, the lesson learned and how you can get to the next level with my free 5-Day Challenge.
Be patient, Dad,” my 4-year-old said as we waited 45 minutes for our order. Surrounded by the sea and a lovely breeze, I realised something crucial—a lesson from my newly launched 5-Day Challenge. Want to uncover what truly drives your market? Want to stop obsessing about price discounts and ineffective advertising? Join now for free and transform your business.
What can dealing with the customer service of your bank teach you?
Its a goldmine of how not to treat your customers and the topic of today’s post.
Now banks have no excuse to provide poor service but they do across the board and it’s mostly due to a finance mindset that erroneously sees customers as costs and not assets.
Segment and treat your customers like the different assets they are… and the sky is the limit.
Curious how a favourite family beach spot lost its charm? A single change made all the difference. It’s a powerful reminder of how subtle shifts can impact whether your best customers stay or abandon you. It doesn’t even have to be something you did wrong.. but rather something you stopped doing that you did before. Check out how small actions can keep your customers engaged or send them to your competitors.
Ever wondered if your business relationships are holding you back? You might be attracting the wrong crowd without even realizing it. Are those free promotions and networking groups actually draining your energy and time? Discover the hidden traps and how to invest your efforts wisely to attract the right customers. Curious about the secret to confidently charging what you’re worth? Click to unveil the surprising insights…
When reaching out to attract leads for your business are you doing so by planting a big sign on you head and asking people to kick you because you look like a Jack ***?
Instead find out what the people you want to attract really need and want.. and then effectively communicate it.
It’s the topic of our upcoming 5 steps to stop competing on price series coming up.
How well are you standing out versus your competition? Do your customers see you as unique and superior and someone to whom they want to give their business – repeatedly? Find out by two simple questions you can ask them…
A line from Romans and a couple of wake up calls in my personal health has clarified in my head when I stand in my own way. It also helped a client get out of his way and achieve phenomenal results in just 18 months. Find out more.
“….Politics is Knowing when to pull the trigger” is the end of a quote from GodFather 3 in regards to finance but I’d argue it applies to business in general. In this case I show how a potential assassination can be leveraged in such a way that only Trump benefits and that is no accident. When you can follow an approach popularised by Ben Settle to build a world for your audience and customers.. you can have them do all sorts of things for you and enthusiastically too.
Do you know the one mistake almost everyone makes, even when they’re aware of it?
I recently had a conversation with a top copywriter who revealed a surprising truth that affects us all.
Curious about what it is and why we keep falling short despite knowing it?
My friend’s father, suffering from Alzheimer’s, was gripped by delusions, convinced of an impossible affair. This heartbreaking scenario made me reflect on the delusions in my business and career that cost me millions. From trusting untrustworthy people to believing toxic environments would change. How did I finally break free from these costly illusions? The answer can be surprisingly simple.
Ever walked into a place designed to create an unforgettable experience? Imagine a school like that. I recently toured a new school in Dubai, where my wife will work, and my daughters will attend. The moment you step into the welcoming entrance, you know it’s different. Bright, spacious, and thoughtful in every detail. And it only gets better from there. Read on to learn what it can teach you about your business.
Last Thursday’s US Presidential debate was more than just political theater. Hidden within the chaos was a crucial lesson for all business owners. It’s not about age or stats—there’s a deeper secret. Trump’s approach clashed with Biden’s in a way that revealed a powerful tactic. Want to uncover what this hidden strategy is and why you should apply it when speaking about your business? The revelation might just surprise you.
Ever heard of Eugene Schwartz?
If not, and you want to stand out in a crowded market, it’s time to get up to speed. Discover the crucial concepts of market sophistication and customer awareness that can help you cut through the noise. It’s a masterpiece on how to get your message noticed. Read the brief into to find out more..
They’re not who you think they are. They’re lurking, ready to drain the lifeblood of your hard-earned success. Who are these relentless creatures? How can you spot them before it’s too late?
Explore the tactics and signs of these price-squeezing predators and share strategies to protect your business from their grasp. Stay vigilant and stay ahead.
Sometimes, a single piece of information can shift your entire perspective and transform how you have been running your business. Discover how understanding one crucial concept can make all the difference – especially if you feel things have become more challenging recently.
Curious to know more? Stay tuned to uncover this vital insight that could bring some much needed success.
Today marks a milestone – my 450th daily post and email.
Sharing these insights is my way of helping you level the business playing field.
Why daily? Because each day brings new ideas that can make a difference now, not next week.
These emails connect us, offering value without collecting a dime.
Here’s to your success.
Last week, we explored how to avoid the constant pressure to lower prices and still thrive. Vance Morris, with his carpet cleaning business, defies the odds by charging much more than his competitors in a commodity market and gaining a loyal base of repeat customers. How does he manage this in such an environment where everyone else tries to undercut each other on price? Stay tuned to learn more
As I parked my car in the scorching 44°C(111.2°F) heat, I realised how much customer experience and value matter.
My daughter’s school? A logistical nightmare:
* Staff hogging all the good parking spots.
* Gate farthest from where we park.
* No access to the air-conditioned buildings.
* A sun-soaked trek to the car with my daughter.
It felt like a fire walk and sauna every day.
But the new school next door? A dream:
* Ample parking for everyone.
* Convenient, central pickup and drop-off.
* A welcoming lobby with a café for parents.
They’re already full with a waiting list, and they haven’t even opened yet.
Curious how these lessons apply to your business?
He’s planning to attend a networking event.
But find out only 5 people will be there.
Meanwhile, he’s packing 100 business cards, ready to hand them out.
Is this event a total waste of time…
or the room that changes everything?
Most people would skip it, scanning the web for a “better” event.
But what if what you really needed was already in the room?
Not more people.
Just the right ones.
His daughter graduated.
His wife smiled.
But something felt… off.
There was no fight. No bitterness.
Just silence.
And when the message came in—
“Call me. We’ve got a problem…”
He said the same words he always did:
“I’ll be right back.”
Except this time…She didn’t wait.
This isn’t about one missed dinner.
It’s about what happens when the life you built… forgets to include you.
“Why pay him? He’ll work for free.”
That’s what my boss told an investor who wanted to promote me.
I’d been building the business backend from scratch.
No salary. No support. No credit.
That moment taught me one thing:
Never let anyone undervalue your work—or your business.
If your pricing says “I’m just getting by,” don’t be surprised when buyers ignore you later.
He built the company.
Closed deals. Took commissions.
Even beat his own team to the clients.
The result?
Millions made…
But tens of millions lost and even more left at the table.
And he wasn’t unique in that founders trap.
It’s the same mistake a lot of other entrepreneurs are still making today without realising it.
If your business depends on you to function…
It could be costing you more than you can possible imagine..
Even this second…
Read to find out more…
We planned for 2 hours.
We stayed for 4.
No slides. No pitch deck. No “guru” speeches.
Just real founders swapping real stories about what it actually takes to build, grow, and exit.
One founder broke down how he’s setting up for a second bite of the apple.
Another? Got his business dissected—and rebuilt—live.
If you’re a 7-figure founder who wants strategy, not sugar…
The virtual session’s today.
You’ve probably seen them.
Polished. Loud. Full of hype.
They promise shortcuts, AI hacks, and “zero-money exits.”
But what if the real risk isn’t what they’re selling…
It’s what they’re stealing—right from under your nose?
More than.. your money and your clients.
Something way worse:
Your attention.
Your clarity.
Your ability to build a business that actually gives you freedom.
The Hustle Bros are louder than ever—flooding feeds with flash and dopamine.
But what they’re really selling?
Find out before it’s too late.
Most founders obsess over income.
But what if that’s the wrong scoreboard?
You can increase your revenue every year…
and still be stuck, broke, or burned out.
There’s one question I’ve learned to ask that reveals whether a business owner is building freedom—
or just a high-paying trap.
I unpack it in this new piece.
If you’re building something that’s supposed to last…
check it out in this article…
As a business owner, you may reach a point where you’re done.
Mentally. Physically.
You’ll say:
“I’m ready to sell.”
But what happens when the business you’ve built… isn’t?
This is a story about how exits really play out—
And why most founders don’t realise the trap until the door’s already closed.
You don’t need to be thinking about selling to read this.
You just need to care about freedom.