
Is Your Business Value Clear… as Mud?
An investor asked for 36 months of revenue.
Simple request.
What he got?
Confusion.
Contradictions.
Spreadsheet gymnastics worthy of Cirque du Soleil.
He didn’t have time to play detective.
So he moved on.
And the seller — after years of sweat and sacrifice — walked away with a lowball offer.
Why?
Because confusion kills deals.
And risk? It gets priced in.


































