Our Daily Blog

Business man looking lost sitting at a food stand in middle of desert
Business Value
George Sotiropoulos

Buy This Business – It Put the Kids Through School

I got to experience first-hand the ridiculous pitch a café owner made when it came time to sell her business and I wished to see her current financials.
Now her answer wasn’t so out of the ordinary. Often business owners have the incorrect conception of what makes their business attractive to someone else.
The stakes are too high to find yourself in this same no-mans land so we have released a new course in the Owners’ Portal. Read on to find out more.

Read More »
2 men on a horse statue in an office park
Customer Experience
George Sotiropoulos

Now I can Whip Him

Imagine holding your competitor’s playbook and doing… nothing. That’s exactly what happened when General McClellan sat on Lee’s battle plans, letting a chance for victory slip through his fingers.
Today, business leaders hold the same power with Customer Lifetime Value (CLV).
Will you leverage CLV to conquer your market—or watch rivals overtake you? Don’t be the next McClellan.

Read More »
woman in front of 2 doors.. one is open to a scary pumpkin. she\s about to look through the other door.
Business Value
George Sotiropoulos

Will your Business Trick or Treat?

Halloween is here, but for many business owners, it’s not all treats. I recently caught up with a friend whose business thrives, even while he enjoys an extended stay in Greece.
But did you know that 7 out of 10 profitable businesses are set up for a nasty trick? Years of hard work, sacrifices, and late nights… only to find their ‘reward’ nearly worthless when it’s time to cash out.
Will your business give you a treat—or a trick

Read More »
Business Value
George Sotiropoulos

A Step Too Slow in your Business

In business, being just “a half step too late” can make or break major opportunities. The Chicago NFL game showcased how missing that split-second focus cost the team dearly.
I recently had a client who missed a lucrative deal over a preventable oversight.
The lesson? Don’t let everyday distractions cloud critical decisions and make you end up being a step too short or a second too slow.

Read More »
Goose sitting on a pile of golden eggs. The Goose that lays the Golden Eggs
Business Value
George Sotiropoulos

Want to Find the Hidden Goldmine in your Business?

Just wrapped up our Profit and Dine session in Dubai, and one participant is already implementing insights to 5x profits and double the value of his business. All from focusing on one powerful metric.

Imagine knowing exactly where to invest to get your most valuable customers and drive profits higher than ever before. Are you tracking it yet?

Read More »
business man wearing an American footlball helmet diving and catching a ball in the endzone of a football stadium.
Business Value
George Sotiropoulos

Will You Need a Hail Mary for your Business?

Incredible moment in yesterday’s NFL game! With just 2 seconds left, the Commanders’ Jayden Daniels launched a Hail Mary—Chicago tipped it, but it still found Noah Brown’s hands for the game-winning touchdown. Pure elation for Washington, heartbreak for Chicago.
But here’s what’s even more surprising… many business owners are relying on a Hail Mary when it comes to capturing the full value of what they’ve built. Are you one of them?
Read on to find out.

Read More »
woman on motor bike flying through the air with jet fire streaming out of the back. She is exhilirated.
Scaling the Business
George Sotiropoulos

Step Back and Watch Your Business Fly

Ever felt trapped by the daily grind, unable to step back without fearing things might fall apart? Jane who owned a logistics company did too—until she leveraged data and a key metric to uncover her most profitable customer segments and empower her team. Now she’s free to explore business opportunities worldwide while her company thrives. Discover on Tuesday the 29th of October the key metric and data-driven approach that transformed her business, boosted its profits and freed her time.

Read More »
Me and group of relationship building networkers facing the camera.
Business Value
George Sotiropoulos

Actions Speak Louder than Words

Ever had someone in business question your value just because you’re no longer “officially” part of the group?
I had an eye-opening experience with a member I’ve known for years in a networking organisation that left me rethinking what it truly means to build lasting relationships in business.
The lesson I took away? It speaks volumes about how some people approach relationships and opportunity and where you should be investing your time and money.
Read on to find out more.

Read More »
Pilot confused and flying with lack of instruments
Business Value
George Sotiropoulos

Are you Flying the Business with out a Fuel Gauge

Are you chasing metrics such as ROAS without the full picture? I’ve seen so many business owners led down costly paths to optimise this and other metrics, but it’s often the wrong one to focus on without the full context.
At our upcoming Profit and Dine session on October 29th, we’ll give you the full context by diving into the key metric you really need to guide your investments—and boost your profits and cash flow.
Join us in Dubai or online to gain actionable insights that can transform your business

Read More »
George giving a presentation at In5 campus for Dubai Media City. He is showing a screen and participants are looking.
Business Value
George Sotiropoulos

Stop Wasting Time and Money Attracting the Wrong Customers – Do This Instead

Ever feel like you’re wasting time and money on things that don’t drive results? Jonathan did. He spent hours on a logo and “branding”, only to realize he wasn’t focusing on the deals that matter.
But a few months later, everything changed. He hadn’t spent more on marketing—but his profits soared. How?
By understanding one key metric about his customers.
Want the same clarity? Join us on October 29th at Stay Café in Dar Al Wasl Dubai or online

Read More »
point of view of nfl player who has a bunch of players running towards him
Business Value
George Sotiropoulos

Are You Being “Stuffed” in Your Business?

Are you running the same play over and over, wondering why you’re stuck? It doesn’t matter how hard you push—if your strategy isn’t right, the results are always predictable.
You might think it’s just a rough patch, but what if the problem is your playbook? If you’re ready to stop spinning your wheels and finally see progress, it’s time to rethink your approach.
Want to know how?

Read More »
George leading breakout disucssion during networking meeting
Business Value
George Sotiropoulos

10 Minutes to Save Years of Stress and Money

Sometimes networking events don’t go as planned—especially when you’re dealing with a noisy venue, a wandering toddler, and an impromptu pivot to something far more valuable.

What happened next in one unexpected 1:1 conversation completely shifted the day. It was all about systems, growth, and a game-changing mindset.

For a young entrepreneur, a roadmap she will never forget.

Read More »
George leading breakout disucssion during networking meeting
Business Value
George Sotiropoulos

Take that 10% More Today and Lose 150% of all Their Future Business

Ever tempted to make a quick buck? Does making 10% more on a deal make sense 100% of the time?
We thought we had a good partnership—until a sudden change made us rethink everything.
It wasn’t the money that left a bad taste, but the mindset behind it.
What’s worth more: a one-time gain or a long-term relationship?
One decision can cost you far more than you imagined. See how easy it can be to fall in that trap.

Read More »
woman kicking doneky out the window
Business Value
George Sotiropoulos

Fire the Customer….Grow the Business

Ever get the urge to just tell someone off—whether it’s a playground bully or a demanding client? My 5-year-old daughter mastered the “teacher voice” and got her peace.
One of my clients?
She fired her biggest (and worst) customer, and within 30 days, she had three better ones.
Business freedom is about choosing who deserves your time. Curious how to make that leap?

Read More »
Business Value
George Sotiropoulos

No Need to Feel Alone as a Business Owner

Being a business owner can feel like you’re on an island. Your friends and family don’t quite get the mental ups and downs, and somehow, you’re working harder than anyone, yet paying yourself last—if at all. Sound familiar?
But here’s the thing—you don’t have to go it alone. The smartest entrepreneurs know where to turn for insight, support, and the right questions.
Find out more inside.

Read More »
Business Value
George Sotiropoulos

Quality over Quantity

Ever been promised 1,000 leads without anyone knowing who your ideal customers are? Sounds impressive, but is it really worth your time?
In a recent conversation, this exact scenario unfolded, highlighting a crucial point about quality vs. quantity in business. If you’re tired of chasing numbers that don’t add up to real value, you’ll want to rethink your approach.
Curious to learn why? I explore this further in my latest post.

Read More »
women surround by creepy guys at Networking event at a bar
Business Value
George Sotiropoulos

Is this a Business Market or a “Meet” Market?

What if one common belief about business success doesn’t hold up when you look closer? Many people follow it without question, but it might not be as helpful as it seems. This article explores a surprising perspective that could shift how you approach growth and connections in your business.

Read More »
two women facing eachother in front of a closed door
Business Value
George Sotiropoulos

Please Shut that Opportunity Door in my Face

Two women, one having travelled across the world in search of investors, left a meeting before realising the person they needed was sitting right next to them. Sounds strange, doesn’t it?
It’s a story of missed opportunities, the price of a limited perspective, and how what we don’t see might be precisely what we need.
Curious about how this unfolded and the lesson it holds for business success?

Read More »
business man running in tunnel
Uncategorized
George Sotiropoulos

Are you a Hostage to your Business?

Feeling overwhelmed by the day-to-day grind of running your business? Many entrepreneurs end up stuck in a cycle of tasks, buried under work that doesn’t build real wealth.

Here, I explore how business owners create and bury themselves in these “tunnels” and what it takes to break free. Discover how now to be an hostage to your own business. When you delegate, automate, and finally lead your business from above—you discover where the real freedom lies.

Read More »
Business Value
George Sotiropoulos

The Key to 5x Your Profits

There’s a hidden asset in your business that could 5x your profits—and chances are, you might not be using it.
No, it’s not your product or even your team. It’s something most business owners overlook, yet the smartest ones use to dominate their markets.
I’m not spilling the beans here. But if you’re ready to unlock this game-changing asset, join the Owners Club and get access to the free course: “The Key Asset to 5x Your Profits.”

Read More »
woman in busines attire sitting in a lake of quicksand in an office complex.
Scaling the Business
George Sotiropoulos

One Reason Why Your Business Might Feel Like Quicksand

Feeling stuck in your business, no matter how much time you put in? You’re not alone—and there’s a reason it keeps happening. The solution isn’t what you might think, and it’s far simpler than working harder or longer.
There’s one secret weapon that most business owners overlook, but it could change everything for you.
Read the full post to discover a key to getting unstuck and moving your business forward.

Read More »
guy in a cluttered office with papers everywhere showing overworked business owner
Business Value
George Sotiropoulos

Stop Wasting Time and Start Building Wealth in your Business

My dream as a business owner wasn’t to spend every waking hour buried in busy work. Yet, that’s exactly where most business owners find themselves—grinding away in tasks that don’t build value or wealth.
Just remember: Time is your most valuable asset, and every hour you spend on low-level tasks is an hour you’re losing to grow your business into a wealth-generating machine. Stop treating your business like a job, and start leveraging systems, delegation, and strategies that free your time and create real value.
The shift is simple—stop doing what others can do, and start focusing on what only you can. That’s where the wealth is.

Read More »
smiling woman with colleagues in a conference room with a beautiful outdoor view
Business Value
George Sotiropoulos

A Jerk or an Invaluable Friend?

Ever been challenged? It happened to me recently, and instead of getting defensive, I embraced it.
A guest at a networking event called me out for not being clear. He was right—and that moment made me realise the value of clarity and accountability.
It’s why I’m excited to introduce the Owners Club, a free community to help you gain insights, connect with peers, and grow your business. Read on to find out how to join.

Read More »
Customer Experience
George Sotiropoulos

Road Trip…Because that is how things are done

I had to do my first visa run in years, and let’s just say, it wasn’t straightforward. What started as a simple task to renew my daughters’ visas turned into a cross-border adventure.
It got me thinking: are your business systems making things harder than they need to be? Sometimes, following “the way things are done” costs time and energy. Maybe it’s time to reevaluate those processes?

Read More »
business man view from back carrying heavy rocks from a cave to a rich blue sky through a hole
Business Value
George Sotiropoulos

Why your Business Feels Like a Job and What to do About it

Is your business feeling more like a job lately? There’s a simple reason for that—and an even simpler way to change it. Sometimes, the key to turning things around isn’t what you’d expect.
Curious to learn more about how to transform your business into a wealth-building asset?
Dive into the practical steps and mindset shifts that can make all the difference

Read More »
Business Value
George Sotiropoulos

3 Steps to Make Your Business a Wealth Generating Machine

Feeling like your business is running you instead of the other way around? It’s time to break free. Imagine transforming your daily grind into a wealth-building machine—without hiring pricey consultants or falling for shiny objects.
I’m sharing three actionable steps you can implement today to reclaim your time and multiply your impact. Ready to shift gears and take back control?

Read More »
Business Value
George Sotiropoulos

Are you Ready to Fall in Love with your Business Again?

Is your business starting to feel more like a scene from Fatal Attraction than something that will help you achieve your dreams?
Time to rethink the relationship.
Dive into how to break free from business burnout and transform it into something you love again—minus boiling Roger Rabbit.
Ready to make your business your favourite partner again?

Read More »
picture of table and menu in front of a beautiful sea view from high on a cliff.
Business Value
George Sotiropoulos

When Nickel and Diming Kills Your Business

One seafood restaurant in Greece raised prices — and still packed every table.
The others? Empty chairs and desperate staff.
Here’s the small decision that made the difference — and how it applies to your business today.

Read More »
business woman relaxed and enjoying the fresh air from the blue Aegean Sea. she finally has a business that gives her the freedom to take these moments.
Business Value
George Sotiropoulos

Your Most Profitable Move Might Be Saying Goodbye

What if your most profitable move was firing your biggest client?
That’s what Rebecca discovered.
One client was draining her energy, hijacking her time, demanding discounts, and blaming her for everything.
She was terrified to cut the cord.
45 days later?
– 3 new clients
– Higher profit margins
– More energy
– And peace she hadn’t felt in years
Sometimes subtraction is the real multiplier.

Read More »
Business Value
George Sotiropoulos

Business Killed by Envy

A beachside restaurant went to war with the club next door.
They got what they wanted… but lost everything in the process.
A cautionary tale about envy, strategy, and why scarcity thinking kills.

Read More »
business man early morning watching sunrise over a beautiful mountain valley from a porch. solitude and freedom.
Business Value
George Sotiropoulos

You Can’t Sell What You Can’t Explain

What if the reason you’re burned out isn’t your workload — but your customer base?
Sam thought he wanted to sell.
What he really needed was a better client mix.
Read what happened when we changed just one thing

Read More »
Business Value
George Sotiropoulos

Your Business Can Be One Yes-Man Away from Collapse

Is your business bleeding — but no one will tell you?
Referrals down? Customers ghosting? Team afraid to speak up?

This isn’t about “improvements.”
It’s about brutal truths.
And whether you’ve built a real business — or just a house of silence.

Read More »