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Our Daily Blog

jimmy carter and George washington carver shaking hands in a peanut farm
Customer Experience
George Sotiropoulos

The Question that Drives Your Customer Experience

Why do you do what you do in terms of your business. Why does it exist and what is its purpose. Your answer to this question will help guide how well you identify and meet the core desires, wants and needs of your customers. Just for the money – transactional. To change lives – transformational.

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ww2 soldier in a modern office
Dependency on Owner
George Sotiropoulos

Grow the Business Without Flashing the Badge…

After exploring differentiation and scalability, we dive into Cultivating a Growth Culture. This isn’t just about buzzwords and affirmations; it’s about transforming your business into a wealth-building asset rather than a time-consuming job.

In this post, we’ll walk through a real-life example and practical strategies for fostering a culture of accountability and innovation. So, if you’re ready to make your business fun again, profitable, and easier to run, this post is for you.

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Business Value
George Sotiropoulos

Will More Customers Propel….or Bury You?

Ready to take your business to the next level? In the second part of our series with George Business Advisor GPT, we delve into the importance of developing a scalable business model. Discover how standardizing your services and focusing on scalable solutions can not only lighten your workload but also accelerate your business growth. We’ll share real-life examples, including a food delivery business that shifted its focus for greater success. So, if you’re feeling buried in your business, this post is for you.

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Business Value
George Sotiropoulos

Stand Out to Take Your Business Higher

Yesterday, we delved into George Business Advisor GPT’s top tips for business growth, starting with differentiation.

Here we see a common mistake many owners make when they try to sell to prospects what they do. When they think and communicate like they are speaking to the tax collector.

Your prospect doesn’t care about what you do.. they care about what you will do for them.

Find out how that difference helped someone go from commodity to fast growing entrepreneur.

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Business Value
George Sotiropoulos

Top 3 Tips to Grow Your Business

A Business owner asked George Business Advisor GPT for his top 3 tips on business growth. Get ready to dive into the importance of differentiating your business, developing a scalable business model, and cultivating a growth culture. These insights might seem obvious at first glance, but trust me, it’s easy to overlook them when you’re in the thick of running your business. Check out the article and let’s have a deeper conversation about these strategies this week. Remember, success is in the details.

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Business Value
George Sotiropoulos

Does Your Price Communicate Knockoff or Quality

Ever seen a replica watch that looks perfect compared to the original for a fraction of the price. Would you buy it and then wear it as a sign of your “success?” On the other hand, would you sell a luxury watch at the same price as a knockoff?

Probably not.. but then why do many business owners do the same and get to the lowest denominator when it comes to their pricing.

Stop this madness and join our Pricing Mastery & Business Acceleration Advisory Mastermind on Dec 5th. It’s not about being the cheapest; it’s about being excellent and letting your pricing tell that about you to your market.

Click to transform your pricing strategy and watch your business soar. Don’t miss out!

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bull at dentist shop
Customer Experience
George Sotiropoulos

Give me that Toothache Back

Ever heard the one about Bob? The guy who thought a dentist’s 3-minute miracle and a tax advisor’s 2-hour save were too pricey? He dodged their bills only to face a $25,000 tax fine plus interest and a sore mouth – courtesy of his own folly.

Ridiculous, right? But here’s a head-scratcher – why do brilliant business owners still cling to hourly billing when impact is what truly counts?

If you’re ready to unlock true profitability, let’s ditch “Bobs” mouse in a box mindset altogether.

Join our Pricing Mastery & Business Acceleration Advisory Mastermind on Dec 5th. It’s not about the hours; it’s about the impact.

Click to transform your pricing strategy and watch your business soar. Don’t miss out!

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Business Value
George Sotiropoulos

Ask George GPT: How to Grow Customers by 3x

George Business Advisor GPT was asked how to grow a customer base s his custby 3x. In the answer, George GPT tells the inquirer to start by understanding what his customers really want and to his services to fit their needs better than anyone else out there.

“Stand out by highlighting what makes your biz unique. Cultivate a growth-minded team, scale your offerings, and automate to serve more efficiently. And pricing? Make sure it showcases the value you bring.

Invest in digital marketing to boost your visibility and use targeted ads to reach the right people. Networking and building partnerships can expand your reach even further.

Remember, exceptional customer service can turn customers into advocates. Listen to their feedback, share their success stories, and keep refining your approach.”

See the more indepth answers inside.

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Business Value
George Sotiropoulos

The Power of Clarity

Excited to share a remarkable journey of business transformation! 🚀 In a proof-of-concept trial for Sophiall, we held five meetings with a dedicated entrepreneur balancing a full-time job and a business venture. Over evenings filled with strategic discussions and learning modules, we uncovered the power of clarity in accelerating growth. 🌟

A year later, the results speak volumes:

Join our upcoming Pricing Mastery and Business Acceleration Advisory Workshop on Dec 5th.

Reserve your spot and let’s unlock your business’s potential together!

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Business Value
George Sotiropoulos

Why Do I Keep Getting Overworked?

Common question is why you are working so hard when you own a business. often it’s not the usual culprit. Instead of staff, it might be for the reason in this article you find yourself in a daily grind.

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Business Value
George Sotiropoulos

Your Pricing Might Keep You Up at Night

Business owners often toss and turn at night about their business but they are stressing about the wrong culprit. It’s often not about how many customers you are getting, or where you are advertising. It’s often issues arising from ineffective pricing..

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Business Value
George Sotiropoulos

Ask George GPT – Pricing

George Business Advisor GPT is a new GPT that was recently created. At an exhibition it was shown to the republic. One of the first questions was about pricing. This is what George GPT had to say.

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Guy at a Crossroads
Business Value
George Sotiropoulos

Is your Pricing Putting you at a Crossroads…Plenty or Poverty?

Are you caught in the pricing dilemma? Worried about undercutting the competition or afraid of losing customers if you raise your prices? It’s a crossroads many entrepreneurs face, but there’s a way out.

Join Susan Trivers and me on December 5th at 11 am EST / 4 PM UK / 8 PM GST for our Pricing Mastery and Business Acceleration Advisory Mastermind. We’ll provide practical tools to transform your pricing strategy and unlock growth potential.

Don’t miss this opportunity to step boldly onto the path of pricing mastery. Reserve your spot now in the article below and take charge of your business’s future.

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clock that is off..
Business Value
George Sotiropoulos

Are you Selling Your Quality Short?

Undercharging for the quality of what you provide is a common business issue.

In our upcoming Pricing Mastery and Business Acceleration Mastermind we tackle this and other pricing challenges. Find out more inside..

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Business Value
George Sotiropoulos

The Price…Is Wrong…

Remember the game show “The Price is Right” where to win you have to guess how much the price is worth. It’s a fun game but not so fun when you are forced to play it as you price your services.

Many business owners like Tom in our article struggle with pricing.

So Susan Trevers and I have put together a Pricing Mastery and Business Acceleration Mastermind with practical tools and insights to help you not only effectively price what you do – but to accelerate your businesss on the back of it.

No more guesswork! We’re meeting on Dec 5th. Check out the article for more details.

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boat crashing into rocks where siren is singing
Business Value
George Sotiropoulos

The Siren Song Of Under-Pricing

In the business world, we often fall prey to the Siren Song – the allure of competing on price rather than value.

Just like Lisa, who found herself stuck in a commodity swamp, many entrepreneurs grapple with pricing that doesn’t reflect their worth.

It’s time to change the tune!

Join us at our Pricing Mastery and Business Acceleration Advisory Mastermind, where we’ll tackle the under-pricing dilemma head-on and discover how to attract customers who see beyond the price tag. Don’t settle for being a bargain.

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Customer Experience
George Sotiropoulos

Discover the Hidden Value in your Business

Are you a business owner like Jack, who loved his coffee shop and its loyal customers but struggled to make money he wanted every night? The issue wasn’t Jack’s coffee; it was how he undervalued his product.

You might be in the same boat, working tirelessly, yet not seeing the profits you deserve.

Our upcoming Pricing Mastery and Business Acceleration Advisory Mastermind is designed for people like you.

We aim to unlock the full potential of your solutions, delve into pricing psychology, and help you claim the hidden value beneath your feet.

This isn’t just another seminar, as you will receive the practical tools and practical exercises you can implement immediately in your business.

Find the missing piece in your business puzzle.

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Customer Experience
George Sotiropoulos

What are you Selling? … It’s Not What Most People Think..

When you understand why people buy at a core level and tailor your solutions to address that desire, you gain the freedom to charge the right price and capture the value you provide through the transformation you deliver. So why do people buy fire alarms? I talk about in this video clip. Why do they buy from you?

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Customer Experience
George Sotiropoulos

I Need to Build a Wall….Around my Inbox

Say No to the “Pricing Pimps”.

All they try to do is spam you on Cheap prices but quality wins in the long run. As business owners, our goal isn’t to attract customers only concerned about cost – it’s to serve those who value the transformation we provide.

That’s why I’m excited to share more soon about my upcoming Pricing Mastery and Business Acceleration Advisory session planned for December 5th. In just 90 minutes, you’ll gain the knowledge and tools to price your services for maximum impact.

Let’s leave the Pricing Pimps behind and build businesses that change lives! Who’s with me?

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Customer Experience
George Sotiropoulos

Win or Take Your Business Home

The shock replacement of a baseball team’s manager out of the blue reinforced a lesson that we can take to heart. Just like a team’s wins and losses affect the experience of their fans or customers, so does your daily interaction (or non interaction) with your clients. If your customer’s experience isn’t superior they can fire you as quickly as this poor baseball manager.

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Want Customers for Free?

Besides staffing, acquiring customers can often be your biggest or one of your biggest expenses. Imagine you could do it for free? And pick up

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pic of 2 people looking in different directions. artistic tryptach.
Business Value
George Sotiropoulos

Culture and Growth

Often, terms like “culture” and “growth” are thrown around in the business world as buzzwords. But let’s get real here; culture isn’t just a buzzword. It has solid consequences that can result in lost potential.

For example, in this article I show an example of two cultures in one membership subscription organisation trying to put together an event between the two groups.

But when rigidity overshadows flexibility, a valuable chance slips away for one of the groups.

For business leaders, this highlights the importance of trust and delegation. Are our cultural norms holding us back? Delve deeper to understand the true impact of culture on growth.

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even experts on a panel giving presentaiton fell asleep because they bored themselves
Customer Experience
George Sotiropoulos

A Panel … Of Boredom

Attended an exhibition full of visionaries, but the roundtable discussion reminded me: don’t play it safe to the point of boredom. In business marketing, avoid clichés and truly engage your audience by being genuine and innovative – and yes controversial when appropriate. That’s why it’s all about the real conversations and finding real solutions at our Owner’s table..

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Scaling the Business
George Sotiropoulos

The Networking Robot

Most people do not know how to sell and then there is the Networking Robot. He is in a class by himself. If I hadn’t experienced him in real life I would think he was a cartoon or a boogey man to scare business owners with. Alas, he is real.. and he’s looking to find you at a networking event.

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Business Value
George Sotiropoulos

Who you Run with and Business Success

You become who you hang out with. It’s almost a law from the playground to the boardroom. And in any group you join.. it’s in the actions where you see the real value or lack of they provide. And time is too valuable to waste in a group that at best keeps you stuck but at worse sinks you into the swamp.

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the Howling at the Business

Watching my eldest daughter taunt my youngest until she bellowed a frightening howl that silenced a restaurant highlighted what we face in a noisy market. Lot’s of big promises and the waving of amazing rewards in front of our faces to make us want badlty what they are selling. Unfortunately, like spoiled brats everywhere, they do not have the ability to deliver on the big promise to us.

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wine bottle on the deck of a yacht with deep blue sea
Business Value
George Sotiropoulos

Why Pay a Premium for Wine Company with no Vineyards?

A major deal in the wine industry once hinged on a single question: “What am I really buying?”
The answer wasn’t what you’d expect. It wasn’t vineyards, trucks, or facilities—it was something far less tangible, yet infinitely more valuable.
What could it be?
The story behind this unexpected acquisition holds a key lesson for every business owner.

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man swinging a feather at a tree to try to cut it down
Business Value
George Sotiropoulos

Tackling a Roadblock with a Feather

What’s the one challenge most business owners tackle with the wrong tools? It’s not what you might think. Many pour time and money into one thing, while overlooking another that could transform their business.
Ever feel like you’re using a herring when you need a power saw?

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Business Value
George Sotiropoulos

Losing an 8 Figure Opportunity

Ever wondered what happens when a seemingly perfect deal suddenly unravels? I recently heard a story that might make you rethink your business strategy. An 8-figure offer, a smooth process… until the unexpected happened. It’s a reminder that every day in business brings you closer to an exit—planned or unplanned. Curious to know what went wrong? Dive into the full story to learn more.

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Monkey with a swrm of monkeys behind him
Business Value
George Sotiropoulos

The $1 Million Bookkeeper

Choosing the right team can make or break a deal. I helped a 70-year-old business owner secure a much higher offer for her company—everything was on track. But then, a critical mistake was made that nearly cost her everything. Ever wonder how one “affordable” choice could lead to a million-dollar disaster? This story will make you rethink the true costs of who you hire and what you might actually be doing when you choose “affordable” hires.

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Business Value
George Sotiropoulos

Curse of Knowledge

Don’t try to be everything to everyone. I recently met an entrepreneur who promised to handle every aspect of marketing. The result? People tuned out. She quickly pivoted careers. The lesson? Focus on excelling in one area, meeting your audience where they are, and delivering what they truly need. That’s how you attract and keep customers. Want to master this? Join our free course to learn how a 60-year-old marketing secret can transform your business.

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Avandoned starbucks with tumbleweed rolling by
Customer Experience
George Sotiropoulos

Systems and Common Sense

In business, systems and processes are essential, but they must reflect your values and customer experience. A friend of mine recently encountered a situation where an abrasive negotiator who lacked connection and cultural understanding, disrupted the negotiation. The lesson? Poorly executed systems can harm relationships and outcomes. As a business owner, ensure your processes align with how you want to engage with others, leading to loyalty, predictability, and ultimately peace of mind.

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Business Value
George Sotiropoulos

Every Day Brings You Closer to an Exit: Are You Prepared?

Did you know every day you own your business brings you one day closer to an exit – and often it can be unexpected and sooner than you imagined. So every decision you make is an exit decision – building up or destroying what you are working so hard on.

You can’t control 100% when you exit but you can control being prepared so that you and your family can benefit from what you built whether it’s planned or unplanned (think death, disability, divorce, disease, debt, etc.).

Are you creating or burning you wealth today?

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business man walking a tightrope over a city
Business Value
George Sotiropoulos

How One Client Hit 30% Growth Without Spending an Extra Dime

When David and his wife faced hard times with their business, they were struggling to keep afloat without spending more money. Eighteen months later, they achieved a remarkable 30% growth rate without any extra advertising costs. Discover how they transformed their business by focusing on what made them successful in the first place and cutting out distractions. Learn their strategy and find out how you can do the same for your business

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