Our Daily Blog

guy in a cluttered office with papers everywhere showing overworked business owner
Business Value
George Sotiropoulos

Where are the Buyers for my Business – Part 2

Where are the buyers for your incredible business? Many owners ask, but the answer isn’t always what they expect. Often, buyers are interested—just not in the business as it stands today.
Here we talk about another common issue that can mean the difference between millions and nothing.
And it comes down to a simple question you can ask yourself …
Which I mention in the article.
Stay tuned for how to make your business truly irresistible. The opportunity of a lifetime might be closer than you think

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man in shirt and tie looking confused
Business Value
George Sotiropoulos

Where are the Buyers for my Business?

Where are the buyers for your incredible business? Many owners ask, but the answer isn’t always what they expect. Often, buyers are interested—just not in the business as it stands today.
There’s one area, 100% under your control, that can mean the difference between millions and nothing.
What is it? I’ll reveal more soon.
Stay tuned for how to make your business truly irresistible. The opportunity of a lifetime might be closer than you think

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Successful business couple at a taverna with man grey hair and beard and woman attractive.
Business Value
George Sotiropoulos

He’s “Retired” with a Thriving Business

He’s not retired—he’s free. A business owner who travels extensively, pursues opportunities, and doesn’t need to be in the office to keep growing. How did he achieve this? It wasn’t luck or wealth.
He took a critical first step to turn his business into his greatest asset. Curious about how you can do it and what that first step looks like for you?…

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Business man looking lost sitting at a food stand in middle of desert
Uncategorized
George Sotiropoulos

Is Being Human Slowing Your Business?

Last night, my heart stopped as I saw our empty parking spot. It was 8:30 pm—where could my wife and kids be? No answer on her phone. Panic set in… Did they rush to the hospital? Then, I realised…
What does this have to do with your business? Everything. It’s a lesson in how distraction and inconsistency can cost you more than just embarrassment and what you can put in place to minimise it – and make your business much more valuable.

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woman on the beach in front of a full moon at midnight
Business Value
George Sotiropoulos

Business Owners: Can You Take the Weekend Off?

Are you taking this weekend off, or is your business taking over… again?
If the idea of unplugging for even two days seems impossible, you might be running a business that’s actually running you.
A business that can’t survive without you is more of a liability than an asset.
Ready for a change? Discover how to reclaim your time and increase your business’s value.
Read on, and click the link inside

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man in expensive suit begging for money
Business Value
George Sotiropoulos

Why Your Business Might Be Worth Less Than Your Morning Coffee

Is your business worth less than your morning coffee?
It’s not a joke—it’s a wake-up call. Many business owners think they’re building a goldmine, only to find out their business isn’t worth what they thought.
Want to know if you’re on the right track? I’m sharing how to avoid wasting time and money.
See more inside

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surfer under a huge wave
Business Value
George Sotiropoulos

The $10 Million Business Loss

Imagine waking up to a knock on the door that changes everything. A sudden tragedy, a business in chaos, and a once-secure future crumbling. One family learned the hard way what happens when a business isn’t a true asset.
Could your business survive 90 days without you? If not, its value might be shockingly low. Discover how to secure your legacy before it’s too late…

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Grumpy bearded restauarnt owner
Business Value
George Sotiropoulos

Profitable and Not Worth It?

What’s killing your chances of selling your business? It’s not what you think…
One business owner thought he was set to retire—until I told him his business might not be worth anything. Profits alone won’t guarantee a sale if you’re making these critical mistakes.
Are you unknowingly sabotaging your exit plan? Discover the hidden factors that could keep you from cashing out when you’re ready…

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pictue of Gaudreay brothers with one holdig a trophy as seen in the 30 Aug 2024 Athletic online
Business Value
George Sotiropoulos

The Gaudreau Brothers Tragedy And A Lesson For All Of Us

This post is tough to write, but the lesson is invaluable. A tragic accident turned a joyful celebration into an unimaginable loss. It made me reflect: how often do we act recklessly, unaware of the consequences? Also for those of us running a business, remember: life is unpredictable. Are you prepared for the unexpected? Reflect on your choices today. Read on for more.

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Business Value
George Sotiropoulos

Choosing Who You Do Business With

What would you do if your top client was more trouble than they’re worth? This week, we explored the bold move of firing a #1 customer who drained resources and blocked better opportunities. Would you have the courage to cut ties with a PIA client? Caroline and Susan’s story is fictional, but the lessons are real. Sometimes, letting go is the key to unlocking growth, as Renee discovered in a true story.

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woman kicking a donkey out of her office with the donkey representing a PIA customer
Customer Experience
George Sotiropoulos

The Joy of Firing PIA Customers

Caroline had enough. An 8 a.m. meeting, endless waiting, and then… she did the unthinkable. For the first time, Susan was left speechless.
What did Carline do to her biggest client? And why did she feel freedom instead of fear?

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bull at dentist shop
Customer Experience
George Sotiropoulos

The “Joy” of Servicing PIA Customers

How do you handle your most difficult customers, especially when they start affecting other opportunities for your business? Caroline was at a breaking point, torn between a demanding client and a crucial new deal. How do you discern and what freedom do you have when it comes to who you do business with? It’s a theme we touch on this week and in part 1 of this series.

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Business Value
George Sotiropoulos

Selling Ice in the North Pole is a Bad Retirement Plan

For those of you in the US, there is a big demographic Whale that will severely affect you if you are a 55 year old + business owner looking to comfortably retire by selling your business anytime in the next 5-10 years.
Does your business have what it takes to stand out and attract investors? Click to find out more..

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An Accountant who is a Clown
Customer Experience
George Sotiropoulos

Dangerous Shortcut Destroys 20 Years Of Branding

Ever wonder how a 20-year-old brand could disappear in an instant? I recently received an email that shows just how quickly things can unravel with one careless move. It’s a stark reminder of the dangers lurking in plain sight. Sometimes, all it takes is a single ill-advised shortcut to undo years of hard work.

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Business Value
George Sotiropoulos

Why Sell Cures to Healthy People?

Ever try selling a cure to someone who isn’t sick? It’s frustrating, isn’t it? Too often, entrepreneurs waste time pitching solutions to those who don’t need them. The key is finding the right audience—those who truly need and want what you offer. Last week in Dubai, I witnessed a perfect example of this mistake. Want to avoid it? Discover more in my free 5-part series.

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wine bottle on the deck of a yacht with deep blue sea
Business Value
George Sotiropoulos

Why Pay a Premium for Wine Company with no Vineyards?

A major deal in the wine industry once hinged on a single question: “What am I really buying?”
The answer wasn’t what you’d expect. It wasn’t vineyards, trucks, or facilities—it was something far less tangible, yet infinitely more valuable.
What could it be?
The story behind this unexpected acquisition holds a key lesson for every business owner.

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man swinging a feather at a tree to try to cut it down
Business Value
George Sotiropoulos

Tackling a Roadblock with a Feather

What’s the one challenge most business owners tackle with the wrong tools? It’s not what you might think. Many pour time and money into one thing, while overlooking another that could transform their business.
Ever feel like you’re using a herring when you need a power saw?

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Business Value
George Sotiropoulos

Losing an 8 Figure Opportunity

Ever wondered what happens when a seemingly perfect deal suddenly unravels? I recently heard a story that might make you rethink your business strategy. An 8-figure offer, a smooth process… until the unexpected happened. It’s a reminder that every day in business brings you closer to an exit—planned or unplanned. Curious to know what went wrong? Dive into the full story to learn more.

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Monkey with a swrm of monkeys behind him
Business Value
George Sotiropoulos

The $1 Million Bookkeeper

Choosing the right team can make or break a deal. I helped a 70-year-old business owner secure a much higher offer for her company—everything was on track. But then, a critical mistake was made that nearly cost her everything. Ever wonder how one “affordable” choice could lead to a million-dollar disaster? This story will make you rethink the true costs of who you hire and what you might actually be doing when you choose “affordable” hires.

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Business Value
George Sotiropoulos

Curse of Knowledge

Don’t try to be everything to everyone. I recently met an entrepreneur who promised to handle every aspect of marketing. The result? People tuned out. She quickly pivoted careers. The lesson? Focus on excelling in one area, meeting your audience where they are, and delivering what they truly need. That’s how you attract and keep customers. Want to master this? Join our free course to learn how a 60-year-old marketing secret can transform your business.

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Avandoned starbucks with tumbleweed rolling by
Customer Experience
George Sotiropoulos

Systems and Common Sense

In business, systems and processes are essential, but they must reflect your values and customer experience. A friend of mine recently encountered a situation where an abrasive negotiator who lacked connection and cultural understanding, disrupted the negotiation. The lesson? Poorly executed systems can harm relationships and outcomes. As a business owner, ensure your processes align with how you want to engage with others, leading to loyalty, predictability, and ultimately peace of mind.

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Business Value
George Sotiropoulos

Every Day Brings You Closer to an Exit: Are You Prepared?

Did you know every day you own your business brings you one day closer to an exit – and often it can be unexpected and sooner than you imagined. So every decision you make is an exit decision – building up or destroying what you are working so hard on.

You can’t control 100% when you exit but you can control being prepared so that you and your family can benefit from what you built whether it’s planned or unplanned (think death, disability, divorce, disease, debt, etc.).

Are you creating or burning you wealth today?

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business man walking a tightrope over a city
Business Value
George Sotiropoulos

How One Client Hit 30% Growth Without Spending an Extra Dime

When David and his wife faced hard times with their business, they were struggling to keep afloat without spending more money. Eighteen months later, they achieved a remarkable 30% growth rate without any extra advertising costs. Discover how they transformed their business by focusing on what made them successful in the first place and cutting out distractions. Learn their strategy and find out how you can do the same for your business

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couple at a table
Business Value
George Sotiropoulos

Client Success Story

Losing the person who did my hair personaly for 13 years was a small sacrifice to make to ensure he has the freedom in his business to be able to let the Dubai business run on auto pilot so he can personally be based in Thailand with his family.

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Wedding photo in pylos greece 2014
Business Value
George Sotiropoulos

Selling Yourself Short by Craving Approval

Today marks my 10th wedding anniversary in Greece—a day that revealed a surprising truth. I was eager to impress someone important, hoping for approval. But things didn’t go as planned. An empty table, a missing card, and a powerful lesson emerged from that night. It applies to how we run our business and a better way to grow our business. Click to find out what happened, the lesson learned and how you can get to the next level with my free 5-Day Challenge.

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Business Value
George Sotiropoulos

Empty Bottles…Empty Tables…Empty Business

Be patient, Dad,” my 4-year-old said as we waited 45 minutes for our order. Surrounded by the sea and a lovely breeze, I realised something crucial—a lesson from my newly launched 5-Day Challenge. Want to uncover what truly drives your market? Want to stop obsessing about price discounts and ineffective advertising? Join now for free and transform your business.

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An Accountant who is a Clown
Business Value
George Sotiropoulos

Don’t Treat Customers Like a Bank Does

What can dealing with the customer service of your bank teach you?
Its a goldmine of how not to treat your customers and the topic of today’s post.
Now banks have no excuse to provide poor service but they do across the board and it’s mostly due to a finance mindset that erroneously sees customers as costs and not assets.

Segment and treat your customers like the different assets they are… and the sky is the limit.

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Business Value
George Sotiropoulos

Its Easy to Neglect Your Best Customers

Curious how a favourite family beach spot lost its charm? A single change made all the difference. It’s a powerful reminder of how subtle shifts can impact whether your best customers stay or abandon you. It doesn’t even have to be something you did wrong.. but rather something you stopped doing that you did before. Check out how small actions can keep your customers engaged or send them to your competitors.

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Business Value
George Sotiropoulos

You Go as High as the Company You Keep

Ever wondered if your business relationships are holding you back? You might be attracting the wrong crowd without even realizing it. Are those free promotions and networking groups actually draining your energy and time? Discover the hidden traps and how to invest your efforts wisely to attract the right customers. Curious about the secret to confidently charging what you’re worth? Click to unveil the surprising insights…

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guy sitting alone at a bar
Business Value
George Sotiropoulos

Bad English Lead Generation

When reaching out to attract leads for your business are you doing so by planting a big sign on you head and asking people to kick you because you look like a Jack ***?
Instead find out what the people you want to attract really need and want.. and then effectively communicate it.
It’s the topic of our upcoming 5 steps to stop competing on price series coming up.

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Business Value
George Sotiropoulos

Would You Buy Your Business Right Now?

If your business was for sale right now — would you buy it?
Or would you run once you saw what it actually takes to keep it going?
Whether you want to sell one day, or even just stop working 16-hour days or 7 day weeks, you might want to start with this question.
…And take the 60-second readiness test..

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Business Value
George Sotiropoulos

It Can’t Happen to Me

He built the best souvlaki shop in town.
Then one doctor’s mistake ended everything.
This is what happens when you build a business that depends on you.
Don’t let your legacy die the moment you step away.

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Business Value
George Sotiropoulos

How to Kill a Business… Slowly

One beach. Three businesses. Only one struggling.
I’ve watched a once-great business die in real time — and the owner still doesn’t see it.
This isn’t about hospitality.
It’s about what happens when you look to cut corners to “save costs” by cutting back on the Customer Experience.

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Business Value
George Sotiropoulos

7 Figure Happy Hour to Midnight

Had a happy hour Friday night.
12 people.
No pitching. No Agenda. No Selling.
Instead, we created the kind of business connections most people chase for years.
Opening doors that can lead to 7 and 8 figure deals.
How?
Well that is the interesting part.

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Business Value
George Sotiropoulos

“I Can’t Fire Her… She’s Too Big a Client.”

What do you do when your biggest client is also your biggest headache?
They pay well.
But they drain your time.
And your team.
And your sanity.
Discover what Rebecca did — and how it led to more time, higher profits, and a total mindset shift in just 45 days.

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Entrepreneur on porch of a mountain home at sunrise in New Mexico, enjoying the freedom of running a location-independent business
Business Value
George Sotiropoulos

He Didn’t Move for a Job — He Moved Because He Wanted To..

He moved states without touching the business.
People thought he was crazy.
But he just did what most business owners wish they could.
Built a business that doesn’t need him.
Lives where he wants.
Works on what he loves.
And if he wanted to sell — he could.
That’s real freedom.
Can you say the same?

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