Our Daily Blog

charge of men over battle field ww1 scene
Business Value
George Sotiropoulos

Every Day is a Crisis…

Listening to the frustrations of an 8 figure business owner highlights that the challenges we face on the business journey are not isolated or unique to us. That we can learn and tackle them together with sound strategies and common sense solutions

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homeless guy in front of ferrari trying to sell it
Business Value
George Sotiropoulos

Pricing to Get the Life You Want

Your pricing speaks volumes about the value you offer and the clients you attract. Just as we’re influenced by the company we keep, businesses are defined by the customers they cater to. Join our next Owner’s Roundtable to discuss the power of pricing, growth strategies, and more

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Business Value
George Sotiropoulos

“Cajones” is no substitute for Bad Pricing

The biggest mistake I ever made in my career was the one where I underpriced myself -not due to lack of confidence but to the allure of huge commissions without a realistic diligence that the place I was going was the right option

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customers dressed as pimps in pink
Business Value
George Sotiropoulos

Your Pricing Says Alot About….

Your pricing communicates a great deal about how you feel about what you provide and now special it is.

If you price too cheap… your quality is called into question..

Price too high.. your grasp of reality.

But ultimately your pricing should Attract who you want to attract.

And..Repel who you do not want.

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Spartan Soliders with Modern Weapons
Business Value
George Sotiropoulos

Power of Pricing

Are you one of the vast majority of businesses that ignore your pricing strategy at your own peril. Discover the shocking reality Peter discovers when overlooking the most efficient way to drive up his profits.

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bull at dentist shop
Business Value
George Sotiropoulos

The BS of Hourly Pay

Have you ever had a client question your price, asking ‘how long will you actually be working on that?’ It’s time to shift the focus from how long a task takes to the value of the solution provided. Join us in the coming weeks as we explore better ways to price, focusing on value, not hours.

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old sucessful happy couple
Business Value
George Sotiropoulos

20-20 Business and Opportunity

Success isn’t about luck or fate, it’s about building a business that creates opportunities. Learn from those who’ve been there – who’ve built and sold businesses, and unlocked the life they’ve dreamed of. Join us at our next Owner’s Table to discover how you too can create a business that gives you the freedom to live life on your own terms.

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charge of men over battle field ww1 scene
Business Value
George Sotiropoulos

The Charge of the Business Brigade

When you think of World War I, you think of armchair generals eating shrimp and sipping champagne while sending millions to their death with outdated tactics and strategies that produced only corpses. This is what most entrepreneurs face when the “experts” they hire prioritise making the sale and buying flashy cars over providing solutions that will actually bring the real results they are seeking.

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Business Value
George Sotiropoulos

A Business Life Sentence in 60 Seconds

Imagine the disappointment of having a $13.75 million deal fall through just moments before signing the agreement. Instead of a dream holiday, Mark suffered a suffocating silence from an oft disappointed spouse, and retirement plans were pushed back “another 3 years”. It’s more common than we care to admit but you can avoid such a fate..

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Business Value
George Sotiropoulos

Pricing and Freedom

Just like a relaxing drive can be interrupted by an unwanted driver riding too close behind us so often our customers are disturbed when we come in fast and close demanding a new purchase or more money. Avoid that common mistake and watch your profits soar.

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car tailgaiting another
Customer Experience
George Sotiropoulos

Tailgating a Customer

Just like a relaxing drive can be interrupted by an unwanted driver riding too close behind us so often our customers are disturbed when we come in fast and close demanding a new purchase or more money. Avoid that common mistake and watch your profits soar.

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Customer Experience
George Sotiropoulos

Getting Customers as a Hassle

Spam is the gift that keeps on giving when it comes to identifying what’s wrong in today’s business. By acting opposite of the majority who employ spam or buy into the purveyors of it you will stand out and be more attractive to prospects and customers than spamists who whistle and holler

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killer clowns
Dependency on Owner
George Sotiropoulos

The Clowns Haunting Your Business

Complexity Clowns are another bane on the existance of SME owners. They come and try to sell complicated solutions that have no relevance or practicality to you and your situation by showing off corporate owners and others who were fleeced. Find the simple test you can ask them to find out who is and who is not a clown.

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showing complexity wiht a person and buildings
Scaling the Business
George Sotiropoulos

“Keep it Simple Stupid”

As Business owners we often make the mistake of thinking complexity equals quality and overpaying on complicated solutions that have no chance of success but which are sold to us magic solutions. Protect youself by going back to the basics.

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A sinister man surrouned by a python snake
Customer Experience
George Sotiropoulos

When Customers Squeeze You

PIA (Pain in the A**) Pythons – these creatures latch onto a business owner as a normal customer and then they squeeze the owners dry by immobilizing them with complaints, questions, issues so they monopolise all their time and energy until the owner pretty much loses the will to live or gives in on price and other demands. Customers are not always right and you should never have to be stuck with a Python.

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woman in modern setting sitting in the dock
Customer Experience
George Sotiropoulos

Shame Stopping Your Sale?

Shame can keep us from doing what is best for us and often lead us to disastrous paths as a character in a movie I saw recently experienced. When you speak to your customers are you identifying where they might be too embarrassed to ask for help and so making it comfortable for them to do so with you… and finally have the solutions they so desired.

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business man in dark wtih light shining behind as if knowledge but dark as in a curse.
Customer Experience
George Sotiropoulos

Your Business and a Common Curse

We are often passionate and very knowledgeable about what we provide. It’s good to know what we are doing but it can be major trap when we fall into the curse of knowledge and assume our audience knows as much as we do, or are further along the journey than they really are. Overcome this curse and see your conversions begin to skyrocket.

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Logo salesman drawn as a clown
Customer Experience
George Sotiropoulos

No One Cares About Your Logo

Snake Oil Branding Bats are a scourge for modern entrepreneurs as they manipulate and sell them worthless solutions around vanity measures that do nothing for the underlying business. Read in this article to see what one of these “rebranding” victims look like.

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boss monitoring all his employees through spyware
Dependency on Owner
George Sotiropoulos

Key Stroke Spying Your Business Away

Accountability and measuring employee performance is critical but when do you take it too far and it becomes a liability that threatens the business itself. Read this example.. based on a true story but details changed and some light literary license taken.

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roman in front of modern dressed crowd
Business Value
George Sotiropoulos

He’s not the Messiah… He’s a Very Spammy Boy

False Messiahs and Slick Salemen are the expensive vampires hunting each business owners and looking to sell them the dream of a quick fix or solution regardless of whether it will work or is even appropriate. You’ll save countless hours and money in knowing how to identify and avoid the false messiahs who will do all they can to try to stick their claws in you and convert you.

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ww2 soldier in a modern office
Business Value
George Sotiropoulos

Key Lesson from a War Criminal

Can we learn from depraved moments in history. In fact we can. What is scary is what allowed ordinary people to become professional killers and how they rationalized it away. This Rationalisation mechanism is what we have to identify and address when it comes to our business. Because often it traps us in routines and practices that at best keep us stuck and at worst set us up for failure.

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A clown which shows the spammer is holding a business meeting
Scaling the Business
George Sotiropoulos

Help me Tailor my Business

Once again we see the finest in cold emails form people actually getting paid to deliver this crap. I’m being nice and not revealing this person’s full name and company but the email is his. And for someone whose promise is to give me tailored content…. It’s generic and plain stupid.

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Couple standing in front of a moving bus
Scaling the Business
George Sotiropoulos

Hit by a Bus or Divorced

The cliché getting hit by a bus may be in need of getting hit by a bus itself. Only 6,000+ people have bene hit by bus in 20 years. Divorce on the other hand claims nearly 50% of all marriages where there is an entrepreneur. So it makes sense not to prepare for divorce but have a business that is prepared at all times – for every opportunity or D challenge.

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guy receiving a gift and not knowing what to do
Business Value
George Sotiropoulos

Own the Opportunity

Often opportunities are once in a lifetime event. Some business owners had their life changing opportunity in their hands but were not ready when it came and now it’s gone, if not forever, for years. All it may take to be ready.. have your financials and records in order.. starting from today.

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couple being romantic while checking out business on computer
Business Value
George Sotiropoulos

Put the Spark Back in Your Business

It’s easy to get trapped and lose the spark in loving your business and forgetting why you started it in the first place. There are some practical steps you can take but it all starts with the right mindset and the right playbook. Reginite the spark and you will enjoy not only running your business again but owning an asset that puts more money in your pocket and is attractive to investors and customers.

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Donkey sitting in a tuxedo at a computer sending emails
Scaling the Business
George Sotiropoulos

Paid to Look Like an “ASH”

A stupid open in a Linkedin Email illustrates the epidemic ravaging our inboxes and some unaware Entrepreneurs – huckster salesmen promising leads but delivering S**t. See a perfect example inside.

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happy customers with thumbs up
Customer Experience
George Sotiropoulos

Overdelivering and Winning a Relationship

The Best businesses, the ones with the most profits and which give owners the lifestyle that many others envy are businesses that understand the difference between focusing on making a sale or focusing on making and deepening a customer relationship. Walk with me as I finally meet a printer who addresses an immediate need but does it in a way that makes it a long term relationship with me.

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Business Value
George Sotiropoulos

Looting the Business One Staple at a Time

My friend’s client was beside himself with the disappearing stationary in his large business that was costing him every September. Find out what he did the implications for your business.

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Grumpy bearded restauarnt owner
Business Value
George Sotiropoulos

Do you Know About Taxes?

Ever been “assaulted’ in a networking meeting by inane drivel and someone desperate to all at all costs. I experienced it this weekend and it reinforced how now to try to stand out to attract customers or investors to your business

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Pilot confused and flying with lack of instruments
Business Value
George Sotiropoulos

Are you Flying the Business with out a Fuel Gauge

Are you chasing metrics such as ROAS without the full picture? I’ve seen so many business owners led down costly paths to optimise this and other metrics, but it’s often the wrong one to focus on without the full context.
At our upcoming Profit and Dine session on October 29th, we’ll give you the full context by diving into the key metric you really need to guide your investments—and boost your profits and cash flow.
Join us in Dubai or online to gain actionable insights that can transform your business

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George giving a presentation at In5 campus for Dubai Media City. He is showing a screen and participants are looking.
Business Value
George Sotiropoulos

Stop Wasting Time and Money Attracting the Wrong Customers – Do This Instead

Ever feel like you’re wasting time and money on things that don’t drive results? Jonathan did. He spent hours on a logo and “branding”, only to realize he wasn’t focusing on the deals that matter.
But a few months later, everything changed. He hadn’t spent more on marketing—but his profits soared. How?
By understanding one key metric about his customers.
Want the same clarity? Join us on October 29th at Stay Café in Dar Al Wasl Dubai or online

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point of view of nfl player who has a bunch of players running towards him
Business Value
George Sotiropoulos

Are You Being “Stuffed” in Your Business?

Are you running the same play over and over, wondering why you’re stuck? It doesn’t matter how hard you push—if your strategy isn’t right, the results are always predictable.
You might think it’s just a rough patch, but what if the problem is your playbook? If you’re ready to stop spinning your wheels and finally see progress, it’s time to rethink your approach.
Want to know how?

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George leading breakout disucssion during networking meeting
Business Value
George Sotiropoulos

10 Minutes to Save Years of Stress and Money

Sometimes networking events don’t go as planned—especially when you’re dealing with a noisy venue, a wandering toddler, and an impromptu pivot to something far more valuable.

What happened next in one unexpected 1:1 conversation completely shifted the day. It was all about systems, growth, and a game-changing mindset.

For a young entrepreneur, a roadmap she will never forget.

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George leading breakout disucssion during networking meeting
Business Value
George Sotiropoulos

Take that 10% More Today and Lose 150% of all Their Future Business

Ever tempted to make a quick buck? Does making 10% more on a deal make sense 100% of the time?
We thought we had a good partnership—until a sudden change made us rethink everything.
It wasn’t the money that left a bad taste, but the mindset behind it.
What’s worth more: a one-time gain or a long-term relationship?
One decision can cost you far more than you imagined. See how easy it can be to fall in that trap.

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woman kicking doneky out the window
Business Value
George Sotiropoulos

Fire the Customer….Grow the Business

Ever get the urge to just tell someone off—whether it’s a playground bully or a demanding client? My 5-year-old daughter mastered the “teacher voice” and got her peace.
One of my clients?
She fired her biggest (and worst) customer, and within 30 days, she had three better ones.
Business freedom is about choosing who deserves your time. Curious how to make that leap?

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Business Value
George Sotiropoulos

No Need to Feel Alone as a Business Owner

Being a business owner can feel like you’re on an island. Your friends and family don’t quite get the mental ups and downs, and somehow, you’re working harder than anyone, yet paying yourself last—if at all. Sound familiar?
But here’s the thing—you don’t have to go it alone. The smartest entrepreneurs know where to turn for insight, support, and the right questions.
Find out more inside.

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