The biggest mistake I ever made in my career was the one where I underpriced myself -not due to lack of confidence but to the allure of huge commissions without a realistic diligence that the place I was going was the right option
Your pricing communicates a great deal about how you feel about what you provide and now special it is.
If you price too cheap… your quality is called into question..
Price too high.. your grasp of reality.
But ultimately your pricing should Attract who you want to attract.
And..Repel who you do not want.
Are you one of the vast majority of businesses that ignore your pricing strategy at your own peril. Discover the shocking reality Peter discovers when overlooking the most efficient way to drive up his profits.
Have you ever had a client question your price, asking ‘how long will you actually be working on that?’ It’s time to shift the focus from how long a task takes to the value of the solution provided. Join us in the coming weeks as we explore better ways to price, focusing on value, not hours.
Success isn’t about luck or fate, it’s about building a business that creates opportunities. Learn from those who’ve been there – who’ve built and sold businesses, and unlocked the life they’ve dreamed of. Join us at our next Owner’s Table to discover how you too can create a business that gives you the freedom to live life on your own terms.
When you think of World War I, you think of armchair generals eating shrimp and sipping champagne while sending millions to their death with outdated tactics and strategies that produced only corpses. This is what most entrepreneurs face when the “experts” they hire prioritise making the sale and buying flashy cars over providing solutions that will actually bring the real results they are seeking.
Imagine the disappointment of having a $13.75 million deal fall through just moments before signing the agreement. Instead of a dream holiday, Mark suffered a suffocating silence from an oft disappointed spouse, and retirement plans were pushed back “another 3 years”. It’s more common than we care to admit but you can avoid such a fate..
Just like a relaxing drive can be interrupted by an unwanted driver riding too close behind us so often our customers are disturbed when we come in fast and close demanding a new purchase or more money. Avoid that common mistake and watch your profits soar.
Just like a relaxing drive can be interrupted by an unwanted driver riding too close behind us so often our customers are disturbed when we come in fast and close demanding a new purchase or more money. Avoid that common mistake and watch your profits soar.
Spam is the gift that keeps on giving when it comes to identifying what’s wrong in today’s business. By acting opposite of the majority who employ spam or buy into the purveyors of it you will stand out and be more attractive to prospects and customers than spamists who whistle and holler
Complexity Clowns are another bane on the existance of SME owners. They come and try to sell complicated solutions that have no relevance or practicality to you and your situation by showing off corporate owners and others who were fleeced. Find the simple test you can ask them to find out who is and who is not a clown.
As Business owners we often make the mistake of thinking complexity equals quality and overpaying on complicated solutions that have no chance of success but which are sold to us magic solutions. Protect youself by going back to the basics.
PIA (Pain in the A**) Pythons – these creatures latch onto a business owner as a normal customer and then they squeeze the owners dry by immobilizing them with complaints, questions, issues so they monopolise all their time and energy until the owner pretty much loses the will to live or gives in on price and other demands. Customers are not always right and you should never have to be stuck with a Python.
Shame can keep us from doing what is best for us and often lead us to disastrous paths as a character in a movie I saw recently experienced. When you speak to your customers are you identifying where they might be too embarrassed to ask for help and so making it comfortable for them to do so with you… and finally have the solutions they so desired.
We are often passionate and very knowledgeable about what we provide. It’s good to know what we are doing but it can be major trap when we fall into the curse of knowledge and assume our audience knows as much as we do, or are further along the journey than they really are. Overcome this curse and see your conversions begin to skyrocket.
Snake Oil Branding Bats are a scourge for modern entrepreneurs as they manipulate and sell them worthless solutions around vanity measures that do nothing for the underlying business. Read in this article to see what one of these “rebranding” victims look like.
Accountability and measuring employee performance is critical but when do you take it too far and it becomes a liability that threatens the business itself. Read this example.. based on a true story but details changed and some light literary license taken.
False Messiahs and Slick Salemen are the expensive vampires hunting each business owners and looking to sell them the dream of a quick fix or solution regardless of whether it will work or is even appropriate. You’ll save countless hours and money in knowing how to identify and avoid the false messiahs who will do all they can to try to stick their claws in you and convert you.
Can we learn from depraved moments in history. In fact we can. What is scary is what allowed ordinary people to become professional killers and how they rationalized it away. This Rationalisation mechanism is what we have to identify and address when it comes to our business. Because often it traps us in routines and practices that at best keep us stuck and at worst set us up for failure.
Once again we see the finest in cold emails form people actually getting paid to deliver this crap. I’m being nice and not revealing this person’s full name and company but the email is his. And for someone whose promise is to give me tailored content…. It’s generic and plain stupid.
The cliché getting hit by a bus may be in need of getting hit by a bus itself. Only 6,000+ people have bene hit by bus in 20 years. Divorce on the other hand claims nearly 50% of all marriages where there is an entrepreneur. So it makes sense not to prepare for divorce but have a business that is prepared at all times – for every opportunity or D challenge.
Often opportunities are once in a lifetime event. Some business owners had their life changing opportunity in their hands but were not ready when it came and now it’s gone, if not forever, for years. All it may take to be ready.. have your financials and records in order.. starting from today.
It’s easy to get trapped and lose the spark in loving your business and forgetting why you started it in the first place. There are some practical steps you can take but it all starts with the right mindset and the right playbook. Reginite the spark and you will enjoy not only running your business again but owning an asset that puts more money in your pocket and is attractive to investors and customers.
A stupid open in a Linkedin Email illustrates the epidemic ravaging our inboxes and some unaware Entrepreneurs – huckster salesmen promising leads but delivering S**t. See a perfect example inside.
The Best businesses, the ones with the most profits and which give owners the lifestyle that many others envy are businesses that understand the difference between focusing on making a sale or focusing on making and deepening a customer relationship. Walk with me as I finally meet a printer who addresses an immediate need but does it in a way that makes it a long term relationship with me.
My friend’s client was beside himself with the disappearing stationary in his large business that was costing him every September. Find out what he did the implications for your business.
Ever been “assaulted’ in a networking meeting by inane drivel and someone desperate to all at all costs. I experienced it this weekend and it reinforced how now to try to stand out to attract customers or investors to your business
As the story goes, Eve was tempted by a Serpent and brought death to the human race. In our businesses we are often tempted by Serpents who promise easy and seductive solutions to our problems but which only end up lightening our wallets and doing nothing to bring us success.
: The Marketing Wizard returns with one of his automated follow up emails that proceeds to award me a fictitious certificate. It’s a cautionary example of even an apparently successful business trying to take a short cut and having it blow up in their faces.
Who are these time spiders that are trapping you and holding you back in your business and from living the life you want? Find out in the post below.
Are you taking this weekend off, or is your business taking over… again?
If the idea of unplugging for even two days seems impossible, you might be running a business that’s actually running you.
A business that can’t survive without you is more of a liability than an asset.
Ready for a change? Discover how to reclaim your time and increase your business’s value.
Read on, and click the link inside
Is your business worth less than your morning coffee?
It’s not a joke—it’s a wake-up call. Many business owners think they’re building a goldmine, only to find out their business isn’t worth what they thought.
Want to know if you’re on the right track? I’m sharing how to avoid wasting time and money.
See more inside
Imagine waking up to a knock on the door that changes everything. A sudden tragedy, a business in chaos, and a once-secure future crumbling. One family learned the hard way what happens when a business isn’t a true asset.
Could your business survive 90 days without you? If not, its value might be shockingly low. Discover how to secure your legacy before it’s too late…
What’s killing your chances of selling your business? It’s not what you think…
One business owner thought he was set to retire—until I told him his business might not be worth anything. Profits alone won’t guarantee a sale if you’re making these critical mistakes.
Are you unknowingly sabotaging your exit plan? Discover the hidden factors that could keep you from cashing out when you’re ready…
This post is tough to write, but the lesson is invaluable. A tragic accident turned a joyful celebration into an unimaginable loss. It made me reflect: how often do we act recklessly, unaware of the consequences? Also for those of us running a business, remember: life is unpredictable. Are you prepared for the unexpected? Reflect on your choices today. Read on for more.
What would you do if your top client was more trouble than they’re worth? This week, we explored the bold move of firing a #1 customer who drained resources and blocked better opportunities. Would you have the courage to cut ties with a PIA client? Caroline and Susan’s story is fictional, but the lessons are real. Sometimes, letting go is the key to unlocking growth, as Renee discovered in a true story.
Caroline had enough. An 8 a.m. meeting, endless waiting, and then… she did the unthinkable. For the first time, Susan was left speechless.
What did Carline do to her biggest client? And why did she feel freedom instead of fear?
How do you handle your most difficult customers, especially when they start affecting other opportunities for your business? Caroline was at a breaking point, torn between a demanding client and a crucial new deal. How do you discern and what freedom do you have when it comes to who you do business with? It’s a theme we touch on this week and in part 1 of this series.