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Our Daily Blog

Uncategorized
George Sotiropoulos

Fees vs Clicks

Unveil the fascinating story of how Netflix went from a struggling DVD rental service to a global streaming giant. Explore how they shifted their strategy towards recurring revenue and original content and revolutionised the way we consume media. Gain valuable insights into the significance of adaptation and delivering value to customers

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Business Value
George Sotiropoulos

Why Give your Spouse the Same Gift You Give the Dead?

Flowers rank up there in terms of usefulness with diet coke in a McDonalds Super Duper Big Size meal. And it’s an expansive business to run with ridiculous margins unless you change the terms of the business with recurring revenue and a premium model. That is what H.Bloom did as you’ll see below.

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Uncategorized
George Sotiropoulos

The Rule to Put Gold in your Pocket

Sometimes business success comes down to implementing the wisdom that has come down through the ages – thousands of years. Following this one rule can help you capture the heart and soul of your customers, turn them into rabid fans, and so dramatically scale your business and capture an exit

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Business Value
George Sotiropoulos

Help! There’s a Brand Identity Crisis Around Here!

Navigating buzzwords in business can be a challenge. In my latest reflection, I dig into the so-called “Brand Loyalty Crisis.” Is it a crisis, or is it just a distraction from the real issue – poor customer service? Let’s cut through the jargon and focus on what truly matters.

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Customer Experience
George Sotiropoulos

A Stupid Thing to Say

Providing a bad customer experience not only affects the business today or over the next week… it can destroy the value of what you built as an unfortunate restaurant taught me…

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Business Value
George Sotiropoulos

Invest to Keep Them or Replace Them

As you know, customer retention is key to long-term business success. In fact, it costs five times more to acquire a new customer than it does to retain an existing one. Here we outline some essential elements of a successful customer retention strategy.

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Business Value
George Sotiropoulos

Ears to Hear Part 2

We have been told as children we need to be better listeners. What does that mean though? Here are two final tips you can start today to help you both listen and communicate better with your clients, employees, suppliers, investors, and other stakeholders.

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Business Value
George Sotiropoulos

Ears to Hear Part 1

We have been told as children we need to be better listeners. What does that mean though? Here are some simple tips you can start today to help you both listen and communicate better with your clients, employees, suppliers, investors, and other stakeholders.

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Business Value
George Sotiropoulos

Q&A – More Sellable – Dominate the Competition

Got a minute? Dive into three questions as in how making your business sellable can supercharge its competitiveness. I tackle questions on balancing personal touch while being able to step back and how building a sellable business helps you dominate the competition. Check it out and let’s chat about your journey towards a sellable, competitive and profitable business that gives you the life you want today.

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Business Value
George Sotiropoulos

Laughing at the Old Lady

In our Titans Accelerate mastermind meeting last night with Brian Kurtz, we were asked to relate a valuable lesson we learned from someone who has since passed away. I spoke about the old lady we teased and the surprising lesson I learned…

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Dependency on Owner
George Sotiropoulos

An Expensive Layup

Angelo had the most expensive basketball pickup game in his life when he took on his 25 year old nephew but it was also the most valuable business lesson and opportunity he had seen.

Find out what he learned.

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Business Value
George Sotiropoulos

Sellability and Legacy Day 7

Have you ever thought about your business as more than just making profits? It can be your proud legacy, an enduring testament to your hard work and vision that can last for generations to come. We speak about it in our latest post.

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Business Value
George Sotiropoulos

Your Ticket to Flexibility and Freedom Day 6

Are you tired of being chained to your business? Do you crave the freedom and flexibility to pursue your passions and interests? Owning a sellable business can make that dream a reality.

In our latest post, we discuss tried-and-tested strategies to achieve a self-sustaining business, giving you the power to delegate tasks, take vacations, and explore new opportunities without risking the stability of your business.

Don’t miss out on the potential benefits of a sellable business – and the live presentation we will be giving on 31 May.

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Business Value
George Sotiropoulos

Business “Health” Checkup – What’s the Score?

Let’s talk about giving your business a ‘health check-up.’ We’re talking clean financial records, steady income, and healthy cash flow – the stuff that keeps your business engine running smoothly.

And the best way to do so is to make your business a “premium sellable” business as by definition, it means full optimisation of the financial aspects.

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Business Value
George Sotiropoulos

Achieve What 1 out of 20 Owners Accomplish Day 4

Let’s talk about setting up your business to run like a dream, even when you’re not around. It’s about solid teams, steady cash flow, and what makes your business unique and able to stand out.

You know the benefits of owning a business that can sell at the top one day so how do you start getting there?

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Business Value
George Sotiropoulos

Sellable Business and Legacy – Day 3

Are you building a business that can stand the test of time? In today’s world, creating a lasting legacy requires more than just financial stability. It’s all about establishing a sellable business that offers longevity, sustainability and real value to your customers, employees, and community.

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Business Value
George Sotiropoulos

Premium Sellable Means Premium Benefits – Today. Day 2.

Here we go more into the immediate business and life benefits of making your company “premium sellable”. As you’ll see, you do not have to sell the business to get these benefits. It’s all about making the business “premium sellable” and how that can change your life.

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Business Value
George Sotiropoulos

7 Posts That Can Transform How You “Own” Your Business: Day 1

This is the first of 7 emails on the benefits and life changing transformation of owning a “premium” sellable business – a cornerstone of long-term business success and personal freedom.

Even if selling isn’t in your plan, this concept can redefine how you approach your business. I will be hosting a presentation on this top on 31 May. Details to follow.

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Uncategorized
George Sotiropoulos

Therapy for Hedgehogs or Business Opportunity?

Ever get unusual or “out of scope” requests from your customers? Do you know when the request is harebrained, or actually an opportunity to expand the business lucratively?

Two examples in this article… only one will help scale and make a business sellable

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Customer Experience
George Sotiropoulos

Hooking up with any Sort Of Potential Prospect

Are you tired of being on the receiving end as a loyal customers when companies decide to play the “Dating Game” with new prospects at your expense. When you are stuck paying full price while new prospects are showered with benefits and discounts that “are applicable to new customers only..”

Why? How does it make you feel? Do you think it’s smart?

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Customer Experience
George Sotiropoulos

Segregation on the Entrepreneurial Bus

“Segregating customers based on their buying behavior, wants and needs can be a smart move for businesses. By providing tailored experiences to your most profitable customers, you can build a loyal customer base that appreciates your specialised services. D

By not trying to please everyone – you can focus on wowing your target audience and building a successful and growing business.

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Business Value
George Sotiropoulos

If You Build It They Will Come

If you built it they will come. Iconic quote from Field of Dreams but does it happen in reality in today’s business?

Or is it the source of the most common and expensive mistake many business owners make…

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Business Value
George Sotiropoulos

Will Chat GPT Destroy My Business?

Are you worried about AI replacing your business? Do you worry that customers will flock to the cheapest option regardless?

I put my two cents in here including an enlightening experience I had with David Deutsch. Let me know your thoughts.

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Business Value
George Sotiropoulos

When Business, Friends and a Dream Collide Part 2

Our letter writer learned the hard way that good communication and clear agreements are essential elements for any successful partnership. By neglecting these, his friendship and business partnership collapsed.

Even with a history of success, things can quickly fall apart if you aren’t prepared. Create well-written agreements, have clear dispute resolutions, and mutual understanding on different exit situations.

Don’t wait until it’s too late. Create a solid foundation for your partnership today with transparency and trust.

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Business Value
George Sotiropoulos

When Business, Friends and a Dream Collide

Exiting a business partnership can be a tough pill to swallow, and sometimes the disagreements can damage not only the business but also the friendship.

Read in this email how this narrator’s friendship and business with his best friend, Alex, came to a bitter end over disagreements about selling their business.

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Business Value
George Sotiropoulos

Penny Wise And Pound Foolish..

John was a successful entrepreneur who had built his business from scratch through hard work and determination. When an unexpected offer came in from a large international player, John was ecstatic. The offer was substantial and would provide enough money for him to take care of his family.

Then came due diligence… and a valuable lesson…

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Customer Experience
George Sotiropoulos

From Brainwashed POWs to Hyped-Up Business Trends

Beware the hidden dangers and manipulation you can face from “social influence” in business. From phone scammers, to the experience of US POWs at the hands of the Chinese, to the cover of Forbes…witness the seductive power of social pressure and beware how it is used on you in today’s business world – including FOMO (fear of missing out) appeals and other marketing ploys. Protect your wallet and values

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woman heading to crowded restaurant with band playing
Business Value
George Sotiropoulos

Features Won’t Fill the Seats, But This Will…

Yesterday, I shared how we helped an Events company owner expand into Saudi Arabia while reigniting growth in her core business. The secret? Understanding the real reasons restaurant owners hire her – and it’s not what you think. By shifting her focus, she left competitors in the dust. Want to know how she filled seats and achieved success? Click to discover one of the key insights we used

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woman leading musicians on a Saudi Stage
Business Value
George Sotiropoulos

Filling The Seats

Ever feel like your business is burying you, preventing major expansion? I had a client in the event industry facing the same challenge. She was stuck between scaling her business and a major expansion into Saudi Arabia. How did she manage to ignite growth while freeing up time for her expansion? Curious to learn how you can do the same?

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Avandoned starbucks with tumbleweed rolling by
Customer Experience
George Sotiropoulos

Losing Customers Venti Style

Why are loyal Starbucks customers turning away more and more? Is it just about rising prices or is there a deeper issue at play that’s a critical lesson for any business? Are you unknowingly making the same mistake? Discover a key factor in Starbucks’ recent struggles and how to avoid them in your own business. Click to read the full story and protect your brand from a similar fate

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Range from House of Pops Online store
Business Value
George Sotiropoulos

Stand Out and Kick the Competition to the Curb

Want to know how a small business in Dubai is outshining its competitors and charging premium prices? At a recent Hellenic Business Council meeting, Mazen Kannan, founder of House of Pops, shared some game-changing secrets. His approach is transforming the market and attracting top-tier customers. Curious about his strategy and how it can revolutionise your business? Join our next Profit and Dine Differentiation Series to uncover the full story. Seats are limited—click to learn more!

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crowd of Zombies
Business Value
George Sotiropoulos

Stop! No More Discounts for the Price-Squeezing Undead

Tired of clients who want premium results but refuse to invest? In my latest article, I explore this common challenge and why it’s crucial to stand out and communicate your unique value. Don’t let “Discount Zombies” drain your time and force bad decisions. Our next Profit and Dine Series dives deep into this topic. Join us online on June 13th or live on June 19th to learn more. Seats are limited—click to secure your spot

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guy on his knees defeated as he was ignored as a commodity while crowd walks by
Business Value
George Sotiropoulos

Avoid The Pitfalls Of Being A Commodity In Your Business – And Personal Life

Ever felt like you’re blending in rather than standing out? Patrick did too, in his attempt to woo Siobhan with the same old moves as everyone else. His story is a stark reminder of what happens when you allow yourself to become a commodity. Curious to learn how this tale relates to your business and how you can stand out? Read more to uncover the key to earning more and stressing less.

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Business Value
George Sotiropoulos

Low Ball Traps and P**s Poor Clients

Ever faced a client trying to lowball your prices? Ever feel like it’s getting harder, not easier, to attract and retain the clients you want? There’s a common reason behind both issues, and it might not be what you think. Many businesses fall into this trap. Curious about this common pitfall? How to avoid it is the subject of our next Profit and Dine Differentiation Workshop Series?

Stay tuned for details.

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