Our Daily Blog

man on tightrope showing if he sells short will fall
Business Value
George Sotiropoulos

Pricing and the Art of Not Selling Yourself Short

An informal coffe chat with 3 business owners turned into a discussion about pricing and the wisdom and lessons that can help you increase your sales, cash flow, and attract the right type of clients to your business. We will discuss these in greater detail tomorrow as well as in our 17 January “Do You Charge What You are Worth” Workshop. Mesage me for details.

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Pig selling a pink vintage car
Business Value
George Sotiropoulos

Rare and Vintage Cars in a Pig Sty

How walking into a shop where exceptional customer service should be expected instead reinforced a key business lesson. You can have the most premium products and have them look the best possible but if you, or your staff, act no better than a bouncer at a bikers bar then your business will end up like the one I walked in… empty except for bored and frustrated staff.

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Uncategorized
George Sotiropoulos

The book Club that Puts Profits in your Pocket

In the mood for 4 power mastermind sessions on key topics in helping you remove the roadblocks and unlock the opportunities in your business?
Ready for sessions with fellow business owners where no one tells you how to run your business (after all you know your business very well) but you share and gain insights that can in 30 minutes transform your business and ultimately your life.

Then read on and sign up for the next Roadlbocks Removal Business Advisory series.

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Business Value
George Sotiropoulos

No More “Waiting Tables” When Running Your Business

Discover the ancient art of delegation, a timeless skill that transformed the early Christian church and can revolutionise your business today. From the historic disputes in Acts to the overwhelmed entrepreneur, learn how effective delegation is not just a task but an art and science.

Join us for the ‘Unlock the Growth Code Delegation Mastermind’ on January 25th. Transform from a ‘table waiter’ in your own business to a visionary leader.

Embrace true entrepreneurial freedom, and find the key to stepping back and accelerating your business growth. Curious? Read on and Message me for details.

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Scaling the Business
George Sotiropoulos

Why Pay Him That?

Taking a full commission job in a place where the infrastructure was not set up was an eye opener in many ways. However the biggest lesson was what happened after I was working so hard “but for free.” The courage to take the risk and do the role was ignored. The working for free was remembered and became a burden that affected what I could charge for my services.
It’s a lesson many business owners will want to take to heart when setting their pricing

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happy customers with thumbs up
Customer Experience
George Sotiropoulos

Your Most Valued and Overlooked Asset

In my previous venture, we turned a startup into a top independent service provider, not just through our offerings but by mastering the art of exceptional customer service.

It was our commitment to personal interactions and understanding our clients’ needs that set us apart in a highly competitive market.

Here’s a Secret: It’s not just about what you provide, but how you make your customers feel.

Which we discuss in our upcoming Customer Experience Workshop on January 16th.

What You’ll Gain:
Discover the ‘secret recipe’ to elevate customer interactions into memorable experiences.
Learn strategies to turn feedback into a powerful tool for business growth.
Create a unique customer service approach that keeps customers coming back, just like their favorite morning espresso.

This workshop isn’t just an event; it’s to transform how you view customer service and its impact on your business.

Want to find out more? Read on…

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Business Value
George Sotiropoulos

Coming in 2024 for Your Business

Ready to transform your 2024 into a year of action? As I pack for a family holiday, I’m excited to share upcoming workshops and masterminds for business owners to stay ahead of the curve.

These include:

Customer Experience, Delegation, Pricing and an Advisory Mastermind Series based on the book ‘Roadblocks You Can’t Ignore’ for growth insights.

These sessions are more than theory; they’re practical tools for immediate implementation. From enhancing customer loyalty to optimizing pricing, we’re covering it all.

Join us to unlock growth opportunities for your business in 2024. Stay tuned for more details.

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jimmy carter and George washington carver shaking hands in a peanut farm
Customer Experience
George Sotiropoulos

The Question that Drives Your Customer Experience

Why do you do what you do in terms of your business. Why does it exist and what is its purpose. Your answer to this question will help guide how well you identify and meet the core desires, wants and needs of your customers. Just for the money – transactional. To change lives – transformational.

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ww2 soldier in a modern office
Dependency on Owner
George Sotiropoulos

Grow the Business Without Flashing the Badge…

After exploring differentiation and scalability, we dive into Cultivating a Growth Culture. This isn’t just about buzzwords and affirmations; it’s about transforming your business into a wealth-building asset rather than a time-consuming job.

In this post, we’ll walk through a real-life example and practical strategies for fostering a culture of accountability and innovation. So, if you’re ready to make your business fun again, profitable, and easier to run, this post is for you.

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Business Value
George Sotiropoulos

Will More Customers Propel….or Bury You?

Ready to take your business to the next level? In the second part of our series with George Business Advisor GPT, we delve into the importance of developing a scalable business model. Discover how standardizing your services and focusing on scalable solutions can not only lighten your workload but also accelerate your business growth. We’ll share real-life examples, including a food delivery business that shifted its focus for greater success. So, if you’re feeling buried in your business, this post is for you.

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Business Value
George Sotiropoulos

Stand Out to Take Your Business Higher

Yesterday, we delved into George Business Advisor GPT’s top tips for business growth, starting with differentiation.

Here we see a common mistake many owners make when they try to sell to prospects what they do. When they think and communicate like they are speaking to the tax collector.

Your prospect doesn’t care about what you do.. they care about what you will do for them.

Find out how that difference helped someone go from commodity to fast growing entrepreneur.

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Business Value
George Sotiropoulos

Top 3 Tips to Grow Your Business

A Business owner asked George Business Advisor GPT for his top 3 tips on business growth. Get ready to dive into the importance of differentiating your business, developing a scalable business model, and cultivating a growth culture. These insights might seem obvious at first glance, but trust me, it’s easy to overlook them when you’re in the thick of running your business. Check out the article and let’s have a deeper conversation about these strategies this week. Remember, success is in the details.

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Business Value
George Sotiropoulos

Does Your Price Communicate Knockoff or Quality

Ever seen a replica watch that looks perfect compared to the original for a fraction of the price. Would you buy it and then wear it as a sign of your “success?” On the other hand, would you sell a luxury watch at the same price as a knockoff?

Probably not.. but then why do many business owners do the same and get to the lowest denominator when it comes to their pricing.

Stop this madness and join our Pricing Mastery & Business Acceleration Advisory Mastermind on Dec 5th. It’s not about being the cheapest; it’s about being excellent and letting your pricing tell that about you to your market.

Click to transform your pricing strategy and watch your business soar. Don’t miss out!

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bull at dentist shop
Customer Experience
George Sotiropoulos

Give me that Toothache Back

Ever heard the one about Bob? The guy who thought a dentist’s 3-minute miracle and a tax advisor’s 2-hour save were too pricey? He dodged their bills only to face a $25,000 tax fine plus interest and a sore mouth – courtesy of his own folly.

Ridiculous, right? But here’s a head-scratcher – why do brilliant business owners still cling to hourly billing when impact is what truly counts?

If you’re ready to unlock true profitability, let’s ditch “Bobs” mouse in a box mindset altogether.

Join our Pricing Mastery & Business Acceleration Advisory Mastermind on Dec 5th. It’s not about the hours; it’s about the impact.

Click to transform your pricing strategy and watch your business soar. Don’t miss out!

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Business Value
George Sotiropoulos

Ask George GPT: How to Grow Customers by 3x

George Business Advisor GPT was asked how to grow a customer base s his custby 3x. In the answer, George GPT tells the inquirer to start by understanding what his customers really want and to his services to fit their needs better than anyone else out there.

“Stand out by highlighting what makes your biz unique. Cultivate a growth-minded team, scale your offerings, and automate to serve more efficiently. And pricing? Make sure it showcases the value you bring.

Invest in digital marketing to boost your visibility and use targeted ads to reach the right people. Networking and building partnerships can expand your reach even further.

Remember, exceptional customer service can turn customers into advocates. Listen to their feedback, share their success stories, and keep refining your approach.”

See the more indepth answers inside.

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Business Value
George Sotiropoulos

The Power of Clarity

Excited to share a remarkable journey of business transformation! 🚀 In a proof-of-concept trial for Sophiall, we held five meetings with a dedicated entrepreneur balancing a full-time job and a business venture. Over evenings filled with strategic discussions and learning modules, we uncovered the power of clarity in accelerating growth. 🌟

A year later, the results speak volumes:

Join our upcoming Pricing Mastery and Business Acceleration Advisory Workshop on Dec 5th.

Reserve your spot and let’s unlock your business’s potential together!

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Business Value
George Sotiropoulos

Why Do I Keep Getting Overworked?

Common question is why you are working so hard when you own a business. often it’s not the usual culprit. Instead of staff, it might be for the reason in this article you find yourself in a daily grind.

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Business Value
George Sotiropoulos

Your Pricing Might Keep You Up at Night

Business owners often toss and turn at night about their business but they are stressing about the wrong culprit. It’s often not about how many customers you are getting, or where you are advertising. It’s often issues arising from ineffective pricing..

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Business Value
George Sotiropoulos

Ask George GPT – Pricing

George Business Advisor GPT is a new GPT that was recently created. At an exhibition it was shown to the republic. One of the first questions was about pricing. This is what George GPT had to say.

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Guy at a Crossroads
Business Value
George Sotiropoulos

Is your Pricing Putting you at a Crossroads…Plenty or Poverty?

Are you caught in the pricing dilemma? Worried about undercutting the competition or afraid of losing customers if you raise your prices? It’s a crossroads many entrepreneurs face, but there’s a way out.

Join Susan Trivers and me on December 5th at 11 am EST / 4 PM UK / 8 PM GST for our Pricing Mastery and Business Acceleration Advisory Mastermind. We’ll provide practical tools to transform your pricing strategy and unlock growth potential.

Don’t miss this opportunity to step boldly onto the path of pricing mastery. Reserve your spot now in the article below and take charge of your business’s future.

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clock that is off..
Business Value
George Sotiropoulos

Are you Selling Your Quality Short?

Undercharging for the quality of what you provide is a common business issue.

In our upcoming Pricing Mastery and Business Acceleration Mastermind we tackle this and other pricing challenges. Find out more inside..

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Business Value
George Sotiropoulos

The Price…Is Wrong…

Remember the game show “The Price is Right” where to win you have to guess how much the price is worth. It’s a fun game but not so fun when you are forced to play it as you price your services.

Many business owners like Tom in our article struggle with pricing.

So Susan Trevers and I have put together a Pricing Mastery and Business Acceleration Mastermind with practical tools and insights to help you not only effectively price what you do – but to accelerate your businesss on the back of it.

No more guesswork! We’re meeting on Dec 5th. Check out the article for more details.

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boat crashing into rocks where siren is singing
Business Value
George Sotiropoulos

The Siren Song Of Under-Pricing

In the business world, we often fall prey to the Siren Song – the allure of competing on price rather than value.

Just like Lisa, who found herself stuck in a commodity swamp, many entrepreneurs grapple with pricing that doesn’t reflect their worth.

It’s time to change the tune!

Join us at our Pricing Mastery and Business Acceleration Advisory Mastermind, where we’ll tackle the under-pricing dilemma head-on and discover how to attract customers who see beyond the price tag. Don’t settle for being a bargain.

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Customer Experience
George Sotiropoulos

Discover the Hidden Value in your Business

Are you a business owner like Jack, who loved his coffee shop and its loyal customers but struggled to make money he wanted every night? The issue wasn’t Jack’s coffee; it was how he undervalued his product.

You might be in the same boat, working tirelessly, yet not seeing the profits you deserve.

Our upcoming Pricing Mastery and Business Acceleration Advisory Mastermind is designed for people like you.

We aim to unlock the full potential of your solutions, delve into pricing psychology, and help you claim the hidden value beneath your feet.

This isn’t just another seminar, as you will receive the practical tools and practical exercises you can implement immediately in your business.

Find the missing piece in your business puzzle.

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Customer Experience
George Sotiropoulos

What are you Selling? … It’s Not What Most People Think..

When you understand why people buy at a core level and tailor your solutions to address that desire, you gain the freedom to charge the right price and capture the value you provide through the transformation you deliver. So why do people buy fire alarms? I talk about in this video clip. Why do they buy from you?

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Customer Experience
George Sotiropoulos

I Need to Build a Wall….Around my Inbox

Say No to the “Pricing Pimps”.

All they try to do is spam you on Cheap prices but quality wins in the long run. As business owners, our goal isn’t to attract customers only concerned about cost – it’s to serve those who value the transformation we provide.

That’s why I’m excited to share more soon about my upcoming Pricing Mastery and Business Acceleration Advisory session planned for December 5th. In just 90 minutes, you’ll gain the knowledge and tools to price your services for maximum impact.

Let’s leave the Pricing Pimps behind and build businesses that change lives! Who’s with me?

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Customer Experience
George Sotiropoulos

Win or Take Your Business Home

The shock replacement of a baseball team’s manager out of the blue reinforced a lesson that we can take to heart. Just like a team’s wins and losses affect the experience of their fans or customers, so does your daily interaction (or non interaction) with your clients. If your customer’s experience isn’t superior they can fire you as quickly as this poor baseball manager.

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Want Customers for Free?

Besides staffing, acquiring customers can often be your biggest or one of your biggest expenses. Imagine you could do it for free? And pick up

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George smoking a cigar and a beer after successful delegation
Business Value
George Sotiropoulos

George.. I just Had to Share This

Ever feel like you’re stuck doing tasks that aren’t moving your business forward? At last night’s Happy Hour, one business owner shared with me after the event how he planned to reclaim 15 hours a week just by applying the key lessons on delegation we discussed. He realised those hours spent on emails, bookkeeping, and admin were costing him real opportunities—like landing high-value clients.

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white bichon poode dog on top of a board table chasing her tail while surrounded by business people sitting around her.
Business Value
George Sotiropoulos

Is Your Business Chasing its Tail?

This morning, I came home to my dog losing her mind with excitement—running back and forth, grabbing her toy, acting like a puppy again.
Cute, right?
But here’s the thing: I stepped out again a couple of hours later…for one minute. And she did the exact same over-the-top welcome.
It got me thinking about business—and why being “more of the same” is the kiss of death.

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big model football player in black surrounded by little players in red running around him
Business Value
George Sotiropoulos

Tired of Pep Talks…. Here is a real plan for your business

In 1987, my football team won exactly one game.
Our coach thought positivity could save us. Spoiler: it didn’t.
So, what did a bunch of frustrated teenagers do? We turned our frustration in the wrong direction. Immature? Absolutely. But the lessons from that disaster of a season stuck with me for life.
Fast forward to 2025, and I’m sharing a very different kind of game plan for winning in business.

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George smoking a cigar and a beer after successful delegation
Business Value
George Sotiropoulos

Gain the Clarity that Drives Results – Join Us

Aileen came to us stuck.
She needed to decide whether to invest in or divest one of her divisions—a decision worth millions.
In 60 minutes, she had her answer.
Not because I told her what to do. Not because I overwhelmed her with frameworks or formulas.
But because I guided her …..

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guy in a cluttered office with papers everywhere showing overworked business owner
Business Value
George Sotiropoulos

Can’t Delegate.. Here’s How to Fix That for Good

Delegation isn’t about “letting go”—it’s about leading smarter. Yet so many business owners struggle to step away because their team just can’t handle the load.
Here’s the kicker: it’s not your team’s fault. It’s a skill you need to master.
Want to know how one business owner went from being the bottleneck to having a business that runs without him?
I break it all down here

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men in business suits wearing grey nfl football helmets and running in a field holding a ball
Business Value
George Sotiropoulos

Is Your Business Ready for the Big Payoff?

7 out of 10 business owners aren’t ready for the big payday they’ve worked so hard for.
Just like a team that dominates the season but falters when it matters most, many businesses fail to sell—not because they aren’t profitable, but because they aren’t ready.
If your business depends on you for survival, it’s not sellable.
Here’s what you need to know to prepare for your moment:

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business woman standing on a mountain road looking ot the horizon
Business Value
George Sotiropoulos

Are You And Your Business Ready For Life’s “Phone Call”?

Life doesn’t warn you when it’s about to change everything.
Most people live like tomorrow is guaranteed—but it’s not.
In my latest article, I dive into a critical question every business owner must ask themselves to safeguard what matters most.
This one shift could mean the difference between thriving in uncertainty—or scrambling to recover.
Because the best time to prepare isn’t after the phone call. It’s before.

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